While Mother’s Day remains a big moment in the calendar for the majority of families in the UK, new research shows that not everyone will be celebrating this year – with 1 in 8 admitting they won’t be buying their mum a gift at all. Findings from online polls of nearly 1,500 consumers across Facebook, […]
Annual survey reveals 93% have changed spending habits as economic pressures, AI-powered research and media fragmentation reshape how they discover and commit to brands. New consumer research from Net Conversion, a performance media and analytics-driven agency, finds that while economic pessimism is cooling, spending restraint has become a permanent habit. Ninety-three percent of consumers report changing […]
Survey of 1,200 US consumers identifies five fundamental changes in consumer behavior. Net Conversion, a leading media agency known for its data-driven approach, today released findings from a comprehensive consumer research study that reveals fundamental shifts in how Americans are now engaging with brands and making purchasing decisions. The study, Unlocking More Impact: The New […]
GumGum’s survey reveals ads that feel timely, useful, and personal are impactful As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how consumers shop. This effect is especially pronounced when ads show up at the […]
Nostalgia drives almost three quarters of confectionery spend – new research You can’t beat a classic… In a new online survey carried out in June 2025 by Product of the Year, nostalgia (73%) was overwhelmingly voted in as the key trend motivating confectionery spend. Photo by Jana Ohajdova Confectionery products that have functionality, are plant-based or healthy were […]
Global leader in connected packaging, Appetite Creative, in partnership with Polytag and Digimarc, today released results from its fourth annual Global Connected Packaging Survey 2025. The research reveals a transformative year for the industry, with 88.8% surveyed stating that connected packaging will be increasingly important to the packaging industry in the next 12 months and […]
Today, the global leader in connected packaging, Appetite Creative, has made a call out to the wider advertising, retail and packaging industry asking them to share their thoughts on the future of connected packaging innovations via a short survey. Taking just three minutes to complete, the 2025 Connected Packaging Survey gives participants an opportunity to shape the future of […]
New data finds almost half a million US teens earned $1,000 or more in brand-sponsored social media earnings this year A new study has revealed that one in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has. […]
Amazon Prime Day Preempts Cyber Five as 1H Holiday Shopping Event InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi’s research shows that shopping events, such as […]
Younger Millennials Consume Content Across All Formats Equally InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows […]