Brands under pressure to deliver sustainable advertising goals in next five years

● A third (32%) of UK brands plan to be carbon neutral this by the end of 2023, with almost a quarter (24%) of US advertisers looking to reach the goal by the end of 2021 ● Over two-thirds of leaders in advertising consider sustainable advertising to be important for business success ● Four fifths (80%) of UK and US brands agree that delivering sustainable advertising is an important message for customers ● In the US, 21% claim their brand doesn’t have any carbon neutral goals, dropping to 10% in the UK

Brands under pressure to deliver sustainable advertising goals in next five years

Brands under pressure to deliver sustainable advertising goals in next five years

Dentsu survey signals Marketer shift to creative & centralised solutions

Dentsu survey signals Marketer shift to creative & centralised solutions

85% of Marketers to transform their business with 60% streamlining marketing plans and 50% investing in content management platforms Dentsu’s creative teams have published 2021: The Year of Brand Consistency, Efficiency and Agility Survey of 200 Global marketers discovers that Marketers are taking action in the wake of COVID Marketers ask for platforms that can […]

82% Of Consumers Still Recommending Brands In The Pandemic

Groceries and Gifts see the biggest upsurge

82% Of Consumers Still Recommending Brands In The Pandemic

Mention Me’s fourth annual report into customer advocacy and referral trends reveals the impact of Covid-19 on brand recommendations, the sectors that have best weathered the storm or even prospered, and the most important qualities for brand referrals. Trust has remained a core theme, with three quarters of respondents citing brands’ responses to Covid as […]

Amazon Shoppers Set To Spend £400 Each In The Run Up To Christmas

84 percent of Amazon shoppers are planning to make purchases during the Christmas shopping period Amazon shoppers are planning to do 39 percent of their Christmas Shopping on Amazon this year Black Friday is the most important sales event this quarter for the 25-44 age group Technology is anticipated to be the most popular category Delivery time is the number one factor driving purchase preference for UK shoppers

Amazon Shoppers Set To Spend £400 Each In The Run Up To Christmas

In what is set to be the biggest Q4 ever, Amazon shoppers are anticipated to spend a whopping £400 each on the ecommerce site in the lead up to Christmas, according to new research commissioned by Molzi.  UK Amazon shoppers intend to make 39 percent of Christmas-related purchases on the site, with the 45-54 age group […]

Luxury retail hit hardest post-pandemic

New research from RAPP and Code uncovers the winners and losers in retail and what retailers can do to mitigate damage as we face a post-pandemic world

Luxury retail hit hardest post-pandemic

New research from RAPP and Code (part of Omnicom Precision Marketing Group), reveals luxury retail as the sector set to be hit hardest by the COVID-19 pandemic with almost a third (30%) of consumers saying they will spend less on luxury in the future.   Surveying 1,000 UK consumers on their shopping behaviour and desires in […]

Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19

Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource […]

Mindshare UK’s COVID-19 consumer impact tracker finds a nation looking for clear, no-nonsense guidance

Mindshare UK’s COVID-19 consumer impact tracker finds a nation looking for clear, no-nonsense guidance

WPP media agency Mindshare UK has found a nation seeking clear, no-nonsense advice and support from public institutions and brands as people take action to cope with the impact of the nation-wide lockdown and comply with government advice. The initial survey was carried out in the first four days of the lockdown between March 20th and 23rd and Mindshare […]

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