Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]
In 100 days the General Data Protection Regulation (GDPR) comes into force, bringing with it new laws covering how businesses collect, store and use consumer data. As businesses prepare for the new rules, almost two-thirds (61%) of consumers are already happy with the amount of personal information they share. This change in attitudes has been […]
Cutting through the ‘digital trends hype’ and deciding which emerging digital technologies to invest in 2018 is a challenge for most decision makers; being a forerunner with new digital trends and introducing innovative new technologies can after all be a ‘game changer’ for brands and businesses. But a new survey has revealed that most consumers […]
A poll of 10,000 adults across the UK conducted by data-driven intelligence agency Future Thinking reveals what Brits find most annoying, frustrating or irritating about Christmas. The top five are: Christmas products available too early – 28% Busy shops – 25% Crowds – 24% Spending too much – 18% Pressure to buy gifts – 16% […]
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European consumers across seven countries conducted by IRI, the big data and technology expert for consumer […]
New research from social development charity, the Greg Secker Foundation, has revealed 54% of UK respondents believe UK businesses should be required to give a percentage of their annual profits to charity by law, outlining a strong moral obligation for businesses within the UK. The research – conducted among over 2,000 UK adults (+18) – […]
In a survey of over 200 SMEs by UK call tracking provider, Mediahawk, 62% said that social media brings in the highest quality leads and sales. Offline media such as print, including magazines, flyers and newspaper ads, bring in the second highest quality leads to their business (51%), revealing that small businesses must manage their […]
New research from MarkMonitor, the world leader in enterprise brand protection, reveals counterfeit goods still pose a significant risk to consumers. More than one-quarter of respondents (27%) said they had unwittingly purchased non-genuine consumer goods online. This included every day items, such as make-up (32%), skincare (25%), supplements (22%) and, worryingly, medication (16%). Respondents found […]
It may have had somewhat of a slow start, but a fifth of UK employees believe that their organisations will be accepting Bitcoin and other similar digital currencies as payment by 2020. Meanwhile a third of employees believe that their companies should be equipped with a 3D printer by 2020 and improving customer experiences by […]
Digital transformation within European companies is making good progress, and is meeting with approval, particularly with younger workers. British companies have adapted extremely well to embrace digital transformation whilst France is at the bottom of the pile and Germany too is still playing catch-up. These are the main findings of an online survey conducted by […]