DDB Latina Puerto Rico have launched two new print and out-of-home (OOH) campaigns for retail giants Walmart and automobile manufacturers, Volvo. Walmart The agency needed to increase brand awareness about Walmart’s vision care services and for that they created a beautiful campaign with designs of the seating maps where big events are held to show […]
The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]
Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]
People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]
Eupheus Learning, a Delhi based EdTech firm, along with Ravichandran Ashwin, the acclaimed Indian International cricketer has launched a video campaign to promote coding literacy among kids in India. In the video, Ashwin can be seen working with Robogarden, an international, award-winning, product aimed to boost and encourage students to learn coding in a fun […]
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]
Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Chinese Brands rankings. Other noteworthy sectors include education, logistics and technology, all of […]
Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. We converted an H-Van so they could hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London in […]
Adverty, the next generation advertising platform, has announced the release of the world’s first programmatic AR & VR advertising platform for native in-app ad inventory. The platform will be available at some of the world’s largest SSPs (supply-side platform) and allows global agencies, brands and DSPs (demand-side platform) immediate access to a new type of […]
San Diego Comic-Con is right around the corner and fans, with or without badges, have a new opportunity to quench their superhero thirst outside of the crowded Convention Centre. Grandesign, one of the fastest growing Out-of-Home media solutions companies in the country specialising in over-the-top outdoor campaigns and unique brand engagement, announces its partnership with […]