New data from AI tech company Quantcast reveals that the automotive sector is still creating advertising campaigns focussed on heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 percent in the 20 years up to 2014. However Quantcast found that […]
No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes. In 2017 alone, Adobe Analytics Cloud data showed that online sales were up […]
IPG Mediabrands has announced a global collaboration with Nielsen that will see a first-of-its-kind integration of their data and technology solutions. In the UK, the deal will enable Nielsen’s buyer-based audience data (NBI) to be matched with millions of IPG Mediabrands’ consumer identity graphs, housed within AMP. AMP (Audience Management Platform) is IPG Mediabrands’ holistic, […]
EPOS and campus payment solution provider, Counter Solutions, has announced a partnership with digital ordering company, Preoday. Together they will provide integrated ordering and payment technologies to new and existing clients in the food and hospitality spaces. The partnership is a natural one given Counter Solutions’ and Preoday’s specific combination of technology and experience in […]
Huawei, the global technology leader, has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car. The ‘RoadReader’ project pushes the boundaries of Huawei’s object recognition technology and puts the learning capabilities, speed and performance of its AI-powered devices to the test. Unlike other driverless cars, […]
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry, with a focus on out of home advertising. Based on media channel data in 96 countries and detailed findings from the world’s key ad markets – […]
Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]
Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]
Media iQ, the leading global analytics and technology company, has announced the appointment of Simon Tray as Global Chief Financial Officer. He joins having previously held the same role at MediaCom, where he had been part of the leadership team for the past 19 years. In his new role, Simon will be responsible for the […]