Incorporating TikTok videos for the first time helps leading lint roller brand generate 1.7M impressions and 551K video views, while lowering CPM by 19%
From crafting hacks to cleaning tips for homes and pets, Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the brand’s already-successful Instagram initiatives. Sway Group recently launched Evercare’s first TikTok campaign and is readying for the next flight of content, which will feature pet lovers […]
In a new international campaign, Opera GX and TikTok are challenging gamers to try to play their favorite games without the use of their sight, in order to raise greater awareness around beating personal limitations while raising funds for the AbleGamers charity.
Opera GX announced today that it’s partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organization dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, “the browser for gamers”, is on a mission to enable all users to pursue their passion […]
New KILZ® Primer Campaign from Arcana Academy Launches a Suite of New Creative KILZ is launching a new campaign that encourages younger do-it-yourselfers, particularly older Millennial or “Xennial” consumers, to use primer before they paint. Created by Los Angeles ad agency, Arcana Academy, the new work continues to chronicle a love affair between a can of […]
Oat market leader Quaker Oats has thrown their delicious product in the mix to show TikTok how the baked oats trend is really done. One of many culinary moments to hit the social platform recently, it presented the perfect opportunity to get the brand on board and join in the conversation. It also offered the perfect moment to launch […]
DillySocks, the sock brand for Millenials, say ‘Neigh to lockdown gloom’ with 2 for 1
offer promoted by TikTok users wearing socks on their hands and feet as they take up
Serviceplan Group’s House of Communication Zurich have collaborated with edgy Swiss sock brand Dilly Socks and a stellar cast of Influencers – Michelle Melody, Ava Vogel, Jean Carly, Geo Cadiias, Quoc-Anh Dao, Simo Bonito, Taulant Gashnjani and Eric Luthi – on the TikTok. #DillyGallopChallenge, which involves ‘horsing around’ while wearing socks on their hands and […]
TikTok and VaynerMedia have unveiled its new #SeaShanty TV campaign to celebrate the platform’s community of creators. Inspired by a TikTok user’s rendition of a sea shanty, which went viral overnight and sparked an entire community of creators to join in and create the first major trend of 2021. Scottish postman Nathan Evans could never […]
Home improvement retailer Wickes, is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, TAKUMI. The #MyWickesMyWay campaign, which involved seven content creators each producing a video on the social media platform, is designed to drive awareness of Wickes’ range of products and reach a […]
