Award-winning agency, REDPILL creates an influencer marketing campaign that fully embraces the timeless essence of the Converse Classics. At the heart of every brand lies its hero product that defines them. The Converse “All Star” unisex high top white canvas has become a symbol of self-expression for many, with a versatile style that continues to […]
Top 10 TikTok agency in North America charged with delivering growth through creative and paid media acquisition for the brands Gassed, one of the few agencies that create both user generated content and handle media buying on TikTok, has secured two new account wins in the form of Fabletics and Ruggable. The Top 10 TikTok […]
There are no more acceptable excuses to discriminate! Children, teenagers and young men and women who have Down syndromeshare true-life episodes of discrimination and ableism. For World Down Syndrome Day 2023, CoorDown presents RIDICULOUS EXCUSES NOT TO BE INCLUSIVE, the international awareness campaign created in collaboration with SMALL NY and TikTok. In a world increasingly […]
Report from We Are Social also finds that UK social media ad spend has increased more than 25% year-on-year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2023: The United Kingdom, which covers social media and digital data and trends in the country. […]
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: This 20-year cycle is still present today for macrotrends, however, the lifespan of microtrends has been compressed. Before they lasted 3 to 5 years, now they can go through the same 5 stages […]
FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the Chinese New Year. In partnership with top-tier Chinese star, Andy Lau, the leading creative agency created a brand TVC and dynamic opening screen assets using remote shooting methods. The campaign, which references the traditional Hongbao custom of giving red envelopes […]
A true testament to the power of great characters and storytelling, Looney Tunes celebrates its successful launch on TikTok, earning over 1 million organic followers from March 1st, 2022 to July 28th, 2022. Bolstered by the global recognition of these beloved characters, the effort represents an uncommon success on the platform and underscores Warner Bros. […]
Following its Broadband Nightmares campaign for BT Hybrid Connect earlier in the year, Saatchi & Saatchi has created fully functional and custom wifi controlling Horror Dolls, and enlisted two of the UK’s leading TikTok families for some suitably spooky Halloween hijinks to showcase the importance of BT Hybrid’s unbreakable connection. Going live during half term […]
Incorporating TikTok videos for the first time helps leading lint roller brand generate 1.7M impressions and 551K video views, while lowering CPM by 19%
From crafting hacks to cleaning tips for homes and pets, Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the brand’s already-successful Instagram initiatives. Sway Group recently launched Evercare’s first TikTok campaign and is readying for the next flight of content, which will feature pet lovers […]
In a new international campaign, Opera GX and TikTok are challenging gamers to try to play their favorite games without the use of their sight, in order to raise greater awareness around beating personal limitations while raising funds for the AbleGamers charity.
Opera GX announced today that it’s partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organization dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, “the browser for gamers”, is on a mission to enable all users to pursue their passion […]