Wunderman UK is launching a new initiative ‘Fund Female’, encouraging Wunderman employees to consciously support female-owned businesses. Starting on International Women’s Day, Friday 8th March, and running for a week, staff will take up the challenge to shop exclusively at women-owned businesses. The initiative aligns with IWD’s campaign theme for 2019, #BalanceforBetter. Wunderman has created a […]
British Cycling, the UK’s largest cycling organisation and the national governing body for cycle sport, has appointed Omnicom Media Group’s PHD Manchester as its new media planning and buying agency. The account, awarded to PHD following a competitive three-way pitch, will focus on connecting British Cycling with UK cycling enthusiasts and driving participation in its […]
Ford Motor Company has appointed Unlimited Group to provide dealer marketing strategy and support for all Ford UK Dealers via a new on-site agency based with the team at its head office. Having introduced Unlimited Possibilities, a data-led approach using human understanding alongside a robust planning methodology CatalystÓ, Ford is the latest win for Unlimited Group under the leadership of new Group […]
It’s an undeniable truth that families belong together, but this is not currently the case for a number of refugees who are denied a family life in Britain. This is why Amnesty International UK organised the first ever ‘Family-free Zone’ on the Southbank on Saturday 2nd March, as part on their ongoing effort campaigning for […]
Brand design consultancy Lewis Moberly has created the brand identity and packaging design for Tidal Rum, a new rum launching in the UK this month. A pale golden island rum infused with Pepper Dulse for a salty sweetness, Jersey-based Shorts Boy Distillery has produced a product made possible by the extreme tides of the Channel Isles that […]
This World Poetry Day (March 21st), Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem. The opportunity comes as part of the popular Pay With A Poem initiative, […]
Marketing is a crucial activity for any business, but new research has revealed that many companies are choosing to outsource it to external agencies or freelancers rather than run it themselves in-house. A survey of 1,021 UK workers carried out by leading digital marketing agency, Marketing Signals, revealed that more than 42% of UK businesses don’t handle […]
TI Media, the publisher behind household magazine brands Woman, Woman’s Own and Good to Know, has unveiled the results of its flagship ‘Heart of Britain’ research for 2019, which reveals a number of newfound insights about the audience commonly labelled as ‘mass-market women’ (MMW). In terms of audience size, this market dwarfs the two most […]
Divido, the multinational white-label platform for point-of-purchase lending, launched the results of its UK-wide research alongside a new report titled: The Spending Index: Big Ticket Edition. The study of over 200 retailers (who post over £5 million in revenue) follows Divido’s recent research of 2000 UK consumers and highlights a fractured relationship between retailer and […]
Outdoor retailer Outdoor and Cycle Concepts has appointed Arena Media, part of Havas Group Media, to handle the UK media planning and buying business for Cotswold Outdoor and Snow+Rock. Cotswold Outdoor and Snow+Rock chose to appoint Arena Media to the account following a competitive pitch. Arena Media will work with the two brands to help […]