SPAR, one of the UK’s leading convenience store groups, has appointed global socially-led creative agency We Are Social as its UK social media agency. We Are Social will manage the social brand strategy and content development for SPAR in the UK, with a view to building its community and enhancing its reputation on social channels. […]
Clerkenwell-based design studio Lumsden Design announced the promotion of James Dwyer to the position of Design Director. This move sees James join The Board of Lumsden Design alongside Creative Director Callum Lumsden and Managing Director Simon Clark. Having been with Lumsden Design since it launched in 2010, James has delivered a wide range of projects […]
UP There, Everywhere, the world’s first global cloud-based agency, announced its launch into the UK market, with a newly opened creative space in White City, London, and Cordell Burke joining as Creative Managing Partner. Founded in 2011 by Eric Dowell (Chief Creative Officer) and Julian Stubbs (CEO), UP is a fully integrated agency, with over […]
Sustainable skincare start-up Optiat emerges victorious from the Dragons’ Den to relaunch as UpCircle, with strategic brand support from creative brand design agency Studio More and writing agency Reed Words. The two agencies worked with Optiat to create a new brand that enables the founders to tell a richer, more consistent story, building a visual […]
To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the night, refitting the entire store with 250 square meters of synthetic […]
Office of the Public Guardian (OPG), an executive agency of the Ministry of Justice, has appointed STACK to launch its Lasting Powers of Attorney (LPA) campaign following a government pitch against a number of agencies. The campaign, which launches on December 10, aims to help OPG increase LPA registrations among under-represented groups, by promoting the […]
A study launched by Gekko, a marketing agency titled – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping. The study found that 81% of UK shoppers claim the personal touch has disappeared from retail customer service in modern Britain, with almost a third (32 […]
A.G. Barr brand Rubicon has appointed Red Brick Road as its retained creative agency. The agency was appointed after a final pitch stage involving two other agencies. The pitch process was run through Creativebrief. Rubicon is one of the UK’s leading fruit drink brands, with a range of world flavours across still drinks, sparkling drinks […]
With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]
Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]