Rubicon appoints Red Brick Road as strategic, creative and social media agency

A.G. Barr brand Rubicon has appointed Red Brick Road as its retained creative agency. The agency was appointed after a final pitch stage involving two other agencies. The pitch process was run through Creativebrief.

Rubicon is one of the UK’s leading fruit drink brands, with a range of world flavours across still drinks, sparkling drinks and flavoured waters. Earlier in 2018, Rubicon Street Drinks were also launched, a range which is inspired by authentic street drink recipes from four continents.

Red Brick Road will be partnering with Rubicon to deliver a new brand positioning and strategy for the brand, and executing this across all marketing and social channels. The agency will also take responsibility for managing Rubicon’s always-on social platforms.

Commenting on the appointment, Adrian Troy, Marketing Director said: “We’re very excited to be working with Red Brick Road. Through the process we have really got to know what they can do and how they work. They are a great fit for us as a business and I am very much looking forward to creating with them the strategy and communications plan that will grow our brand.”

David Miller, CEO of Red BrickRoad said “This was such a refreshing pitch journey – getting to genuinely know the Rubicon team has made us super fans of the brand and its ambitions. We’ve got a bold creative ambition that we know Adrian and his team share. We can’t wait to get started and create an even bigger Following for Rubicon.”

Source: Red Brick Road

  A.G.Barr, Agency, Beverage, Business, Creativebrief, Marketing, New Account, Non Alcoholic, Red Brick Road, Rubicon, UK