A.G. Barr brand Rubicon has appointed Red Brick Road as its retained creative agency. The agency was appointed after a final pitch stage involving two other agencies. The pitch process was run through Creativebrief.
Rubicon is one of the UK’s leading fruit drink brands, with a range of world flavours across still drinks, sparkling drinks and flavoured waters. Earlier in 2018, Rubicon Street Drinks were also launched, a range which is inspired by authentic street drink recipes from four continents.
Red Brick Road will be partnering with Rubicon to deliver a new brand positioning and strategy for the brand, and executing this across all marketing and social channels. The agency will also take responsibility for managing Rubicon’s always-on social platforms.
Commenting on the appointment, Adrian Troy, Marketing Director said: “We’re very excited to be working with Red Brick Road. Through the process we have really got to know what they can do and how they work. They are a great fit for us as a business and I am very much looking forward to creating with them the strategy and communications plan that will grow our brand.”
David Miller, CEO of Red BrickRoad said “This was such a refreshing pitch journey – getting to genuinely know the Rubicon team has made us super fans of the brand and its ambitions. We’ve got a bold creative ambition that we know Adrian and his team share. We can’t wait to get started and create an even bigger Following for Rubicon.”
Source: Red Brick Road