Futuresource Consulting looked at the types of virtual reality content that internet users in the US, France, Germany and the UK were interested in watching and experiencing. Some 39% of respondents said they were interested in watching or experiencing movies in VR, and 38% of internet users said they were fascinated in gaming.
Additionally, 27% of respondents said they were interested in watching TV and music videos via VR, and 26% said they were interested in experiencing educational content.
A little over a quarter (26%) also said they want to experience virtual reality sports content. VR can be an immersive medium for marketers and a new way they can tell stories and engage with audiences like never before.
October 2015 data from Greenlight VR and Touchstone Research found that 79% of Gen Z US internet users—defined as those ages 10 to 18—said they are interested in virtual reality. In addition, almost three-quarters (73%) of millennials said they are interested in virtual reality and 70% of Gen Xers said they were as well. Virtual reality even appeals to baby boomers; 64% of them said they were interested in it.