Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag, says OLIVER

Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag, says OLIVER

Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER. The agency canvassed 200 creatives working across FMCG, beauty, finance, media, healthcare and automotive, to identify […]

VR series to be broadcast from the International Space Station for TIME and Felix & Paul Studios

VR series to be broadcast from the International Space Station for TIME and Felix & Paul Studios

Following a launch at the Sundance Film Festival, TIME and Felix & Paul Studios have made an exciting announcement. After sending VR cameras up to the International Space Station in December 2018, they are ready to start shooting a year-long VR project, ‘The ISS Experience’, that will provide people on earth a never-before-seen perspective of […]

Teek Mach’s Grisaille to be performed at the Sundance Film Festival as part of the New Frontier Section

Teek Mach’s Grisaille to be performed at the Sundance Film Festival as part of the New Frontier Section

Grisaille, the two-part mixed reality (MR) painting experience created by experimental artist Teek Mach, will be performed during the 2019 Sundance Film Festival. The piece is included among the New Frontier section, Sundance Film Festival’s curated collection of media works from creators pushing artistic innovation across new mediums that include VR, AR, MR and AI. […]

WARC launches Marketer’s Toolkit 2019

WARC launches Marketer’s Toolkit 2019

WARC, the global authority on advertising and media effectiveness, has released Marketer’s Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead – as well as guidance on how to meet them. The report is centred on a survey of more than 800 senior marketing and advertising professionals […]

Kallaway win brief to launch Jeff Wayne’s The War of the Worlds: The Immersive Experience

Kallaway win brief to launch Jeff Wayne’s The War of the Worlds: The Immersive Experience

Multi award-winning, VR-led entertainment business dotdotdot has appointed Kallaway to launch its new production; Jeff Wayne’s Musical Version of ‘The War of the Worlds’: The Immersive Experience which will open on 31 May 2019. dotdotdot audiences are taken to another world through immersive theatre, virtual reality, holograms and other state-of-the-art technology. SOMNAI, dotdotdot’s first production, attracted over 20,000 customers over just four months. […]

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]

Imagination works with the University of Cambridge, Lume brings scientific data to life

Imagination works with the University of Cambridge, Lume brings scientific data to life

 Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]

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