B2B Marketing Investment Expected To Increase In 2021

82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year

B2B Marketing Investment Expected To Increase In 2021

Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021.  Over two thirds (68%) of […]

Removing the Language Barrier to Encourage Inclusivity

Rob Blake, UK MD at Channel Factory

Removing the Language Barrier to Encourage Inclusivity

2020 was a year of reckoning for many reasons, including an incredible focus on hearing all voices and ensuring that we live in a more equal world. Recent years have seen a tremendous, and apt focus on diversity and inclusion, and it’s a topic well-versed in adland.  However, research by ISBA suggested that 68% of […]

72% of people in the UK think all adverts should be subtitled

Younger people more likely to use and engage with subtitled ads

72% of people in the UK think all adverts should be subtitled

72% of adults in the UK think companies and organisations should subtitle all their adverts, according to new consumer research.  The research was commissioned by subtitling company SubText Digital, which launches today 18 March. It looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. […]

New Whitehall report provides recommendations on how to reduce the harm caused by Intellectual Property Infringement

The publication of the report by The Royal United Services Institute (RUSI) quotes White Bullet’s findings on the alarming scale of copyright infringement and the urgent need for dynamic piracy detection

New Whitehall report provides recommendations on how to reduce the harm caused by Intellectual Property Infringement

Cybersecurity and IP protection company, White Bullet, has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. Its recently launched Intellectual Property Infringement Platform (IPIP) – designed to make the job of detecting fraudulent content easier – helps to take the profit out of Intellectual […]

New Study Reveals the Impact of the Pandemic on B2B CMOs

New Study Reveals the Impact of the Pandemic on B2B CMOs

The latest report from Merkle B2B titled, “New Horizons: B2B CMO Guide to Navigating Complexity.” It is an extension of dentsu’s annual CMO survey, conducted by our research experts at B2B International, only this time we look at the B2B perspective. Generated from a survey of more than 900 CMOs, covering 12 countries and a wide array of […]

COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research

• New report examines the long-term consumer trends out to 2030 and the impact of the pandemic. • Tech-enabled health and well-being set to be the main goal of all consumers out to 2030. • Environmental concerns have increased during the pandemic, catalysing a new wave of consumer activism. • COVID-19 has fuelled appetite for eSports and virtual gaming as consumers worry about mass gatherings. • Many brands will be challenged by the growing power of online retailers.

COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research

Today sees the launch of the dentsu consumer vision ‘The Age of Inclusive Intelligence’, which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary […]

Marketing And Creative Salaries Show Growth Despite Global Pandemic

• Average salaries in the marketing and creative sector in the UK grew by 0.4% in 2020, compared to a UK average of 2.32%. • It was the second lowest performing sector for salary increases • The average salary in the sector is now £45,124, compared to the UK average of £36,717. • Best performing roles for salary increases in 2020 were performance manager (8.2%), PR manager (6.8%) and marketing director (6%) .

Marketing And Creative Salaries Show Growth Despite Global Pandemic

From analysis of over 6.5 million jobs posted to reed.co.uk over the last 3 years, the Reed Marketing & Creative Salary Guide 2021 found that Covid-19 had not had a negative impact on overall salary levels within the sector. In fact, the majority of positions advertised in 2020 showed an increase in salary, with an […]

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