Dentsu Creative‘s Generative Realities Trends Report highlights a world exhausted and exhilarated by change From AI intimacy to the analog revival, new global research reveals an increasingly complex relationship with technology. While 53% of people now use AI in their personal lives, rising to 70% of Gen Z, 55% of consumers say they are tired of […]
Influencer marketing is set for strong growth in 2026, with 81% of UK brands planning to increase their budgets, according to The State of Influencer Marketing in Europe 2025, a new benchmark study from Kolsquare, produced in partnership with NewtonX. The UK stands out as one of Europe’s most active markets: 84% of UK brands and agencies […]
New Global Shopper Study Shows In-Store Experience Has Always Been Critical, Just Underutilized Global experiential agency Momentum Worldwide and Interpublic Group (NYSE: IPG) have released new research today challenging the industry narrative that in-store media is experiencing a “resurgence.” The comprehensive study reveals that in-store media hasn’t been reborn, it’s been consistently powerful but dramatically underutilized by […]
![Yes& Unveils “Gen Z in [ Focus ]”: How a Generation Is Redefining the College Decision](https://marcommnews.com/wp-content/uploads/2025/11/Gen-Z-Header-color-corrected-701x394.jpg "Yes&")
Download the report at: https://info.yesandagency.com/gen-z-in-focus Yes&, an integrated marketing agency, has released Gen Z in [ Focus ]: How Gen Z Is Redefining the College Decision, a proprietary national study revealing how today’s students are rethinking success, education, and work—and what that shift means for colleges. First presented at the AMA Symposium for the Marketing of Higher […]
Rival, the global marketing research and consulting firm, and Imperial College’s Business School, London, today announced the launch of The Rival 50, a new global index revealing the top 50 challenger brands that redefine the standard for success across today’s increasingly complex global marketing landscape. The list analyzes and celebrates the brands that have challenged the conventions […]
Today, the leader in TV and video market intelligence, Glance, shared its annual sports report, Yearly Sport Key Facts 2025 revealing record-breaking audiences and significant shifts in sports viewership patterns across global markets. The comprehensive report analyses television sports consumption from September 2024 to August 2025 in 45 markets globally. The initial wave of 15 […]
Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]
Including a practical checklist for evaluating MMM capabilities Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new guide, ‘Making MMM Fit for 2026: An Essential Guide for Marketers‘, providing guidance on navigating the rapidly evolving marketing mix modeling (MMM) ecosystem and maximizing marketing effectiveness in an increasingly volatile landscape. The comprehensive guide […]
2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of […]
UK businesses are embracing a new era of sustainability communications, where honesty and transparency are valued more than polished perfection. New data from FleishmanHillard UK reveals that despite global divisions around sustainability and a backdrop of criticism, UK organisations are stepping up, not stepping back – refusing to let political polarisation undermine progress. In fact, […]