The ‘AI in Agencies’ Spark Report for Autumn/Winter 2026 has found that while 90% of agency staff use AI at work, few are turning AI productivity gains into commercial return Only 9% of agencies have redesigned a workflow end to end, and just 6% have enabled a new AI revenue model Unless pricing models change, […]
Digital 2027: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 167-page deep dive covering the entire UK digital ecosystem; from social media to ecommerce, mobile to smart devices, and more. According to the report, over 68.5 million people are […]
Interbrand, the world’s leading brand consultancy, today unveiled their annual Best Global Brands report, revealing a widening gap between brands that are turning brand strength into growth and those relying on reputation alone. The total value of this year’s ranking stands at $3.87 trillion, up from $3.58 trillion a year ago – an increase of […]
We Are Social, the socially-led creative agency, and Meltwater, the global leader in actionable intelligence for PR, communications and marketing teams, have released Digital 2027, their latest annual report on social media and digital trends worldwide. Digital 2027 reveals major milestones in artificial intelligence and social media adoption, with more than a third of the […]
84% of brands missing out on potential ROI despite major media spend Brands are spending billions of pounds on YouTube content but only 16% are matching the platform’s potential to deliver return on marketing investment, a new report reveals. The report, published by Navigate Video with support from academics at the University of Sussex Business […]
SearchPulse finds 51.9% of Reddit users say the platform provides information from “real people” – raising questions about the value of human experience as AI search grows AI is making it easier than ever for consumers to find an answer. But new research from the performance marketing agency Reflect Digital highlights a potential shift in […]
Almost four in 10 say social content is their biggest influence on what they wear, but new Alliant report finds that when it comes to brand loyalty, what clothing says about who you are matters nearly seven times more than cost Social media has overtaken friends and family as the biggest source of fashion inspiration […]
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies Global socially-led creative agency We Are Social has launched a new report, We Are Social Decodes: The New Creator Operating Model, aimed at helping brands dismantle outdated silos within their creator marketing strategy. With 81% of Gen Z […]
Net Conversion’s new consumer survey finds 54% trust a brand less when its advertising looks AI-made, even as most now embrace AI for shopping research. Net Conversion, the Orlando-based impact media agency, today released the third wave of its MORE Intelligence Consumer Pulse series, revealing a sharp split in how people accept artificial intelligence: enthusiastically […]