New Study Shows Consumers Are Uneasy About Health & Beauty Brands Supporting Woke Causes
New Study Shows Consumers Are Uneasy About Health & Beauty Brands Supporting Woke Causes
British Media And Advertising Is Failing To Adequately Represent Minority Groups, According To Major Study From We Are Social And Wattpad
British Media And Advertising Is Failing To Adequately Represent Minority Groups, According To Major Study From We Are Social And Wattpad
New Study Shows 49% Of Marketers Say They Are Looking To Contextual Advertising To Replace Cookies
New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising
New Study Shows 49% Of Marketers Say They Are Looking To Contextual Advertising To Replace Cookies
Channel Factory Launches The Conscious Project to Address Inherent Bias in advertising and to Create a Better Video Ecosystem
Channel Factory Launches The Conscious Project to Address Inherent Bias in advertising and to Create a Better Video Ecosystem
Brands wake up to ‘doing good’ to drive their reputation
41% of companies now focus brand purpose on doing good, rather than products 27% of companies now put ad budget behind promoting purpose
As consumers increasingly stand up to what they see as bad corporate behaviour, more companies are focusing their ‘purpose’ on helping to improve the world as a central part of their business and marketing strategy. Today, 41% of major businesses adopt a brand purpose that is focused on the positive impact they can have on […]
Gen Zs call for brands to step up to climate change challenge in Havas Media Group study
90% of 18 to 20-year-olds believe that brands have a responsibility to tackle climate change in some way, according to a new research study from Havas Media Group. The study, entitled Coming of Age, uncovers insights into the two million young people who have become eligible to vote since the EU referendum in June 2016. […]
Generation Z want to see authenticity in their fashion brands, but what does this mean?
New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]
Baby Boomers are far from fuddy duddies: new research shows over a third adopt new products early
New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products ahead of the general population, often once their value and use cases have been proven in media channels they trust. Launch marketing agency Five by Five surveyed 1,000 over-55s […]
Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products
Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]
Facebook Drops Out of Top 10 in Interbrand’s Best Global Brands Report
Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But the 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon retained their hold on […]