To watch more women’s football, people want to know more about the players and narratives behind the sport

To watch more women’s football, people want to know more about the players and narratives behind the sport

Research from Dark Horses shows that people want a deeper emotional connection with, and more knowledge of, the stars and narratives behind women’s football, if they are going to engage with it further. The research found that 35% of people have a low or very low interest in women’s football (with a further 24% saying […]

Most singletons prefer being single than in a relationship, new JWT Intelligence report finds

Most singletons prefer being single than in a relationship, new JWT Intelligence report finds

The majority of single people love being unattached and would prefer to be single than in a relationship, according to a new global study. A total of 60% of single people in the UK profess to loving being single, with 53% saying would prefer to be single than attached. A total of 72% say they are single by choice and even more (86%) […]

Proximity OOH lifts FMCG sales by 8.2% across multiple stores new research reveals

Proximity OOH lifts FMCG sales by 8.2% across multiple stores new research reveals

New industry research launched reveals that OOH advertising in close proximity to a retail outlet can deliver strong sales uplift for FMCG brands, but more significantly it has a knock-on effect on sales within other stores in the local area. The research, a new test-and-control methodology developed by out of home and location marketing specialist […]

Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]

72% of LGBTQ+ community believe their representation in advertising tokenistic

72% of LGBTQ+ community believe their representation in advertising tokenistic

While 64% of adults think it’s positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way they are presented in advertising is tokenistic, according to research commissioned by the Gay Times and Karmarama. The study was conducted by YouGov and covered a total sample size of 2,052 adults […]

Marketing to Men? BBD Perfect Storm’s research shows the pressure to succeed is real

Marketing to Men? BBD Perfect Storm’s research shows the pressure to succeed is real

New research has shown that brands need to rethink how they market to men: many old-fashioned, views of masculinity are still prevalent, thanks in part to the stereotypes seen in advertising. It also highlighted that the supposedly more progressive millennials and Londoners are among the main culprits when it comes to perpetuating an unrealistic view […]

Wunderman Thompson Intelligence’s new report highlights the rise of the Anxiety Economy

Wunderman Thompson Intelligence’s new report highlights the rise of the Anxiety Economy

A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe. As it escalates, it is causing a plethora of new consumer trends, according to leading futures think tank Wunderman Thompson Intelligence — formerly JWT Intelligence. Welcome to The Anxiety Economy […]

1 2 3 33