Isobar launches ‘XR Playbook’ to guide the future of experience

Isobar launches ‘XR Playbook’ to guide the future of experience

Global Digital Agency Isobar has published a ‘XR playbook’, a guide to help marketers leverage XR to support creative experiences and drive business growth. It looks at the history of technology and shares Isobar’s view of the XR landscape and the opportunities that the technology has for marketers. It also discusses the role of human-insight […]

Three-fifths of Brits ignore their phones’ voice assistants – but in-car offers a growth opportunity for voice

Three-fifths of Brits ignore their phones’ voice assistants – but in-car offers a growth opportunity for voice

New research reveals that more than three-fifths of Brits (62%) don’t use their smartphone’s pre-loaded voice assistant capabilities. But for those that do, it suggests the greatest opportunity lies in their cars. AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out […]

Millennials see Gen Z as more money-minded, less collaborative and workshy, new research shows

Millennials see Gen Z as more money-minded, less collaborative and workshy, new research shows

As the first Gen Z graduates start joining the job market en masse, new research shows that Millennials see the up-and-coming generation as being more money-minded and less collaborative – but more focused. According to a six-country survey by research experts B2B International, in which over 900 HR and Business Managers were interviewed, 61% of Millennials see the youth of today as caring more […]

Healthcare adspend growth held back by rising costs and downward pressure on prices

Healthcare adspend growth held back by rising costs and downward pressure on prices

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published on August 5. Zenith forecasts another year of 3.6% growth in 2020. This first exclusive survey of healthcare advertising in 13 key markets across the world builds on Zenith’s authoritative Advertising Expenditure Forecasts, […]

Not all lazy, self-obsessed snowflakes: Generation Z is being stereotyped by traditional media and by society

Not all lazy, self-obsessed snowflakes: Generation Z is being stereotyped by traditional media and by society

Research released on July 30 has shown that seven out of ten young people (69%) think they’re being stereotyped in society – and that the most common labels are that they’re self-obsessed (35%), video gamers (33%) and lazy (32%). It also highlighted that young people see social media platforms as the best at representing their […]

To watch more women’s football, people want to know more about the players and narratives behind the sport

To watch more women’s football, people want to know more about the players and narratives behind the sport

Research from Dark Horses shows that people want a deeper emotional connection with, and more knowledge of, the stars and narratives behind women’s football, if they are going to engage with it further. The research found that 35% of people have a low or very low interest in women’s football (with a further 24% saying […]

Most singletons prefer being single than in a relationship, new JWT Intelligence report finds

Most singletons prefer being single than in a relationship, new JWT Intelligence report finds

The majority of single people love being unattached and would prefer to be single than in a relationship, according to a new global study. A total of 60% of single people in the UK profess to loving being single, with 53% saying would prefer to be single than attached. A total of 72% say they are single by choice and even more (86%) […]

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