Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five. The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]
The Halverson Group’s Restaurant Intelligence Dashboard provides vital data on how consumers are using restaurant apps
When it comes to apps, consumer behavior doesn’t always follow a predictable path. That’s especially true of restaurant apps, which emerged during the pandemic as a key communications and sales channel for dining establishments of every type. They have proved popular among diners, according to “The Battle for Mobile App Mindshare” by Halverson Group, a […]
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]
Strategic communications company partners with brands ‘doing business better’ as audiences demand authenticity and accountability
Porter Novelli, leaders for 50 years in providing strategic communications, announces its new global position and proposition: The strategic communications company, built on purpose to do business better. In a shifting landscape of new influences and audience power, we decode change, navigate culture, and deepen authenticity to shape your reputation and accelerate your growth. This […]
B2B Marketing Investment Continues To Increase In 2022
New Study Shows Consumers Are Uneasy About Health & Beauty Brands Supporting Woke Causes
New Guardian Research Reveals Podcast Advertising Commands The Highest Levels Of Attention Across Media Formats
British Media And Advertising Is Failing To Adequately Represent Minority Groups, According To Major Study From We Are Social And Wattpad
Exclusive Research From Marketing Experts Econsultancy Identifies The Top Five Digital Marketing And Ecommerce Trends
New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising
New Study Shows 49% Of Marketers Say They Are Looking To Contextual Advertising To Replace Cookies