Almost four in 10 say social content is their biggest influence on what they wear, but new Alliant report finds that when it comes to brand loyalty, what clothing says about who you are matters nearly seven times more than cost Social media has overtaken friends and family as the biggest source of fashion inspiration […]
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]
Net Conversion’s new consumer survey finds 54% trust a brand less when its advertising looks AI-made, even as most now embrace AI for shopping research. Net Conversion, the Orlando-based impact media agency, today released the third wave of its MORE Intelligence Consumer Pulse series, revealing a sharp split in how people accept artificial intelligence: enthusiastically […]
Assumptions about what consumers want challenged by new global retail research Consumers want physical experiences but retailers are falling short, new research shows. Spaces That Feel: Consumer Realities, a global survey of over 5000 consumers in 10 cities, found that only 24% of vivid spatial memories come from branded environments, despite the industry push for brand-led […]
Amazon’s Prime Day generated significantly more traffic for retail brands in 2026 but delivered far less revenue – a striking reversal that reveals a fundamental shift in how consumers shop during major sales events and what they want from brands. According to a new benchmark report from impact.com, which analysed performance across 1,364 North American […]
The Bait Switch study finds anglers already use artificial bait, but confidence remains the deciding factor when success matters most. For decades, the fishing industry has focused on convincing anglers to try artificial bait. New research suggests they’re solving the wrong problem. According to The Bait Switch: The Live vs. Artificial Bait Debate, released today by Unruled, […]
84% of commerce media leaders say they would invest in opportunities designed to increase visibility within AI-generated recommendations and shortlists Koddi, the leading commerce media technology for enterprises, today released new research that found that 70% of commerce media leaders are already using AI agents to analyze data, recommend actions and automate campaign execution. However, […]
According to new research, published today, 85% of UK chefs and restaurant operators believe that ‘dining expectations are changing faster than ever’ – and yet nearly one-third (30%) admit to selling dishes that are unchanged from five years ago. “There is a creative and commercial tension at the heart of British kitchens” says Ollie Lloyd, Head […]
BrainGroup Global’s “America In The Age of Uncertainty” study uses AI advanced reaction-time technology to expose the true depth of American ambivalence on politics, policy, and national identity Americans say they have opinions. But do they really mean them? BrainGroup Global, a nonpartisan consumer and public sentiment research company, today announced the results of “America In […]
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with Omnicom Media and JCDecaux, today published ‘Science in Motion’, a new research report into the real-world impact of motion and 3D creative formats in digital out-of-home (DOOH) campaign performance. The research indicates that while the high-quality digital screens and […]