New research uncovers ‘The COVID Divide’

New research uncovers ‘The COVID Divide’

People have different attitudes towards COVID-19 depending on their age and gender, according to new research by The Futures Lab. Uncovering a ‘COVID Divide’, the results suggest that brands need to tailor their marketing campaigns to reflect the differences in order to maximise effectiveness. The study found that the pandemic is affecting younger people more […]

Men share their feelings on social media, as ‘realistic’ and funny content gains traction

Almost half social media users feel under less pressure to portray unrealistic image of life since lockdown 46% of men are opening up about personal struggles on social media Funny videos are widely shared by all generations, Gen Z drives sharing of memes Facebook is the top social platform for helping people feel connected

Men share their feelings on social media, as ‘realistic’ and funny content gains traction

Almost half (42%) of social media users in the U.S. and UK say that they are under less pressure to portray an unrealistic image of their life during the Covid-19 pandemic and corresponding lockdowns, according to 2,419 internet users surveyed in the U.S. and UK by GlobalWebIndex and We Are Social.  In contrast, only 23% […]

New study from Wunderman Thompson UK reveals a change from valuables to values

• More than half of the UK (56%) value ‘togetherness’ more • A third value material possessions less and 20% put less value on personal appearance • 52% want to see brands treating employees fairly and 47% want to see them focusing more on sanitation and hygiene

New study from Wunderman Thompson UK reveals a change from valuables to values

A new study, conducted by creative, data and technology agency Wunderman Thompson UK, shows a shift in consumer values as a result of the coronavirus crisis.  What has long been a macro trend from valuing material goods to rewarding experiences[1] has sped up, as a third of respondents say they value material possessions less vs. before […]

Gartner Identifies Three Steps to Align Marketing and Sales for Successful Demand Generation Programs

Business Disruption from Coronavirus Means B2B Marketers Must Align with Sales to Effectively Engage High-Value Prospects and Customers

Gartner Identifies Three Steps to Align Marketing and Sales for Successful Demand Generation Programs

B2B buyers increasingly leverage both marketing and sales-led channels throughout the buying process, but often fail to realize their true value due to differing priorities between marketing and sales departments, according to Gartner, Inc.  “Effective B2B demand generation relies on collaboration between marketing and sales. In this current environment with coronavirus-related business disruption impacting businesses around […]

Community, Pret A Manger and Wetherspoon: social media during the coronavirus

Community, Pret A Manger and Wetherspoon: social media during the coronavirus

New research has shown that the UK’s social media conversations during the coronavirus pandemic have focused on ‘community’: the number of posts on social platforms using that word has jumped 82% over the past month. It’s being driven largely by older Brits: nearly half (47%) of posts mentioning community or community spirit have come from […]

More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB

31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful

More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB

Online shoppers are less likely to feel post-purchase regret (or ‘buyer’s remorse’) when they have a meaningful shopping experience, according to a new study by digital agency LAB, part of the LAB Group of agencies. 31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful. […]

Gartner Survey Shows 65% of Marketers Face Moderate to Significant Budget Cuts Due to Coronavirus Disruption

Marketing Leaders Must Take Immediate Action to Manage Risks Related to COVID-19 With a Strategic Cost Optimization Plan

Gartner Survey Shows 65% of Marketers Face Moderate to Significant Budget Cuts Due to Coronavirus Disruption

Sixty-five percent of chief marketing officers (CMOs) and marketing leaders report they are already bracing for moderate to significant budget cuts due to coronavirus-related disruption, according to Gartner, Inc. On March 20, Gartner polled 176 marketers to understand how these leaders are being impacted by the coronavirus pandemic.  CMOs and marketing leaders must take action to manage […]

Google searches for face masks soar to over a million and there’s a panic for pasta

Adzooma investigate the shift in consumer searches amidst Covid-19 - what people really want to know and what they’re actually purchasing

Google searches for face masks soar to over a million and there’s a panic for pasta

With the spread of the coronavirus, nations are turning to Google to search for their most crucial items new research finds, and it also identified how some seem to be getting the infection confused with the Mexican ‘Corona’ beer.  There has been a huge shift in consumer’s search behaviour amid concerns over the virus, especially […]

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry.  More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you […]

1 2 3 38