UK enterprises respond to workplace stress by increasing spending on ‘corporate wellness’

 Data from over 120 large enterprises and 287,000 employees has revealed rising corporate investment in employee wellbeing in response to growing workplace stress among younger employees  UK investment in employee rewards schemes is soaring, with UK firms doubling their average spend on employee rewards over the past three years  Spending on travel incentives has soared by 22% and 56% of UK business travel now includes nature-based activities such as gorilla treks  Top 5 corporate Christmas getaways now include white turf horse racing and husky sledging

UK enterprises respond to workplace stress by increasing spending on ‘corporate wellness’

A new report by workforce performance giant CR Worldwide(CR), drawing on data from 287,000 employees at over 120 large enterprises, has revealed that rising workplace stress among younger workers has seen UK business investment in ‘nature breaks’ doubling in 12 months with over half of UK business trips now including nature or activity elements from shark diving to […]

What’s Preventing Marketers Turning Data Into Gold?

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage

What’s Preventing Marketers Turning Data Into Gold?

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]

Digitas UK launches new consulting service

Research commissioned by Digitas UK found that 6 out of 10 of UK consumers believe brands are not taking advantage of the digital opportunity to make meaningful connections, despite the number of channels and technology available to them

Digitas UK launches new consulting service

Digitas UK is launching Experience Consulting, a service for brands that reflects the agency’s connected experience proposition and its distinct and creative approach to transformation. The need for brands to rethink how they create and deliver customer experiences is clear: research commissioned by Digitas UK across the UK, found 78% of UK consumers believe technology […]

New research Reveals That 58% of Creative Jobs Are Paid Under The UK Average Salary

Liberty Games has analysed the average salaries of 50 of the most common jobs in the creative industry in the UK - but how does your pay compare?

New research Reveals That 58% of Creative Jobs Are Paid Under The UK Average Salary

From video games designers to drama teachers, there are a variety of jobs within the creative sector that require a range of different skills and talents. But which creative jobs pay the most? Liberty Games have analysed the average salaries of 50 of the most common jobs in the creative industry. You can view the full creative […]

The nations favourite TV ad revealed– its a Christmas one, but not who you think

‘HOLIDAYS ARE COMING’ IS THE NATION’S FAVOURITE TV AD OF ALL TIME - Christmas ads are the winners overall-

The nations favourite TV ad revealed– its a Christmas one, but not who you think

While the anticipation builds for this year’s John Lewis Christmas ad, a recent consumer poll of TV ads voted Coca-Cola’s ‘Holidays are Coming’ as number one. But the retailer didn’t lose out completely with three of its ads featuring in the top 20. The findings are part of a wider study on the future of […]

The MarTech Health Check – Big Gap Between Ambition and Reality Unveiled

New research from Initials Labs reveals strengths and weaknesses of MarTech implementation across sectors

The MarTech Health Check – Big Gap Between Ambition and Reality Unveiled

Launching today, new research conducted by independent creative agency Initials’ technology and innovation unit LABS looks at how companies are approaching, developing and deploying MarTech. In order to explore why investment in MarTech frequently generates results that fall short of expectations, Initials surveyed 150 senior marketers on the issue. The research sought to pinpoint the root causes of the […]

Generation Z want to see authenticity in their fashion brands, but what does this mean?

Generation Z want to see authenticity in their fashion brands, but what does this mean?

New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]

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