The latest Health Futures report from VML Health suggests the next big wins in health won’t come from science alone, but from turning breakthroughs into trusted, everyday experiences. Current trends are expanding the opportunities for health brands to engage people in the in-between moments that surround clinical care. With health systems under pressure like never […]
Analysis of a giant cache of nearly 70 million email marketing messages reveals how consumer behaviour has shifted dramatically from discovery to intent in 2026, as people invest in their homes and focus on reducing their bills – turning sectors such as home improvement, finance and insurance into a new goldmine of high-value leads. The […]
‘Unfinished Business’ report provides a strategic blueprint for senior marketers facing the hard truths holding back growth – with pragmatic steps to turn insight into impact Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report, ‘Unfinished Business: Closing the Insight-to-Action Gap’, challenging conventional wisdom that marketing insights fail to be actioned […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]
Annual survey reveals 93% have changed spending habits as economic pressures, AI-powered research and media fragmentation reshape how they discover and commit to brands. New consumer research from Net Conversion, a performance media and analytics-driven agency, finds that while economic pessimism is cooling, spending restraint has become a permanent habit. Ninety-three percent of consumers report changing […]
impact.com has released its 2025 Industry Benchmark Report, analysing performance data from more than 2,300 US retail brands. The findings reveal a clear shift in consumer behaviour: shoppers are researching more than ever before, converting less frequently, and spending more when they do complete a purchase. The data shows clicks increased 2% year on year, while transactions […]
The full 2026 AI & Search Behavior Study is available for download here. More than one-third of consumers now begin their digital search journeys with AI tools rather than Google or other search engines, signaling a fundamental shift in how people discover information, evaluate brands, and make purchase decisions. According to Eight Oh Two Marketing’s newly […]
2026 predictions By Paul Greenwood, global head of research & insight at We Are Social Social search: “Social search is set to surge even more in 2026. Brand discoverability on social media will be just as important as on Google. In particular, text-based social platforms are going to see increased interest from brands because they’re so often used to […]
Influencer marketing is set for strong growth in 2026, with 81% of UK brands planning to increase their budgets, according to The State of Influencer Marketing in Europe 2025, a new benchmark study from Kolsquare, produced in partnership with NewtonX. The UK stands out as one of Europe’s most active markets: 84% of UK brands and agencies […]
As we approach the end of the month of ‘Movember’, it’s time to take stock and appreciate the beauty of the mighty moustachio. Whether you’ve been nurturing a wispy newcomer or sculpting a moustache with the conviction of a Victorian aristocrat, one thing is clear: this is more than just a passing trend. When Product […]