More than half of marketers at risk of facing hefty fines for breaching GDPR requirements

More than half of marketers at risk of facing hefty fines for breaching GDPR requirements

Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five.  The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]

A Great App Doesn’t Mean Consumers Will Stick Around for the Main Course

The Halverson Group’s Restaurant Intelligence Dashboard provides vital data on how consumers are using restaurant apps

A Great App Doesn’t Mean Consumers Will Stick Around for the Main Course

When it comes to apps, consumer behavior doesn’t always follow a predictable path. That’s especially true of restaurant apps, which emerged during the pandemic as a key communications and sales channel for dining establishments of every type. They have proved popular among diners, according to “The Battle for Mobile App Mindshare” by Halverson Group, a […]

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]

Porter Novelli launches new global positioning underpinned by its heritage and reputational research

Strategic communications company partners with brands ‘doing business better’ as audiences demand authenticity and accountability

Porter Novelli launches new global positioning underpinned by its heritage and reputational research

Porter Novelli, leaders for 50 years in providing strategic communications, announces its new global position and proposition: The strategic communications company,  built on purpose to do business better.  In a shifting landscape of new influences and audience power,  we decode change, navigate culture, and deepen authenticity  to shape your reputation and accelerate your growth. This […]

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