Gartner Survey Shows 73% of CMOs Will Fall Back on Low Risk, Low Return Strategies for 2021

New Research Reveals Dichotomy Between CMOs Low Risk Go-to-Market Approach and Desire to Rescale Strategies from 2020

Gartner Survey Shows 73% of CMOs Will Fall Back on Low Risk, Low Return Strategies for 2021

Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, according to Gartner, Inc. The inaugural Gartner CMO Strategic Priorities Survey 2021 shows that 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce […]

Where does Blue Monday stand after a blue year?

Wunderman Thompson’s Robyn D’Arcy analyses the year’s ‘most depressing’ day and its role in 2021

Where does Blue Monday stand after a blue year?

An insight as obvious as Collins Dictionary’s word of the year being ‘lockdown’: 2020 was a struggle. It was the year we took to Google in droves to ask ‘what does unprecedented mean?’ and awkwardly flung the word into emails like never before. Our analysis found that levels of anger, sadness, fear and dread on […]

UK companies are not effectively communicating with multicultural communities, warns Mediareach

Organisations must review their communication strategies to ensure they understand and appeal to increasing numbers of ethnic minorities in the UK

UK companies are not effectively communicating with multicultural communities, warns Mediareach

Over the last few decades, the UK has undergone a drastic cultural shift which has seen an increase in the number of ethnic minorities living in the UK, despite this, far too many companies are not adequately communicating with multicultural communities in the UK. According to integrated marketing agency, Mediareach, companies wishing to do business with […]

Subscription boom: Lockdown subscribers to boost long-term customer retention, new study reveals

37% British adults signed up to at least one new subscription service in lockdown 3 out of 4 consumers intend to continue their subscriptions post-lockdown Five key audiences identified for subscription brands

Subscription boom: Lockdown subscribers to boost long-term customer retention, new study reveals

New research by independent media agency The Kite Factory and YouGov finds almost 2 in 5 (37 percent) UK consumers signed up to at least one new subscription service during lockdown (since 23rd March 2020). And the prolonged lockdown measures are driving consumer loyalty with nearly three quarters of new subscribers (72%) likely to continue. According […]

Science of sound: making Christmas adverts more memorable

By Shazia Ginai, UK CEO, Neuro-Insight

Science of sound: making Christmas adverts more memorable

Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts.   Our research […]

What Can We Expect To See This Black Friday?: 55% Of Brands Plan To Run Campaigns As Planned Or With Even More Investment Despite COVID-19

What Can We Expect To See This Black Friday?: 55% Of Brands Plan To Run Campaigns As Planned Or With Even More Investment Despite COVID-19

More than half of UK and Irish businesses plan to run their Black Friday campaigns as planned or with further investment than originally planned, despite the ongoing impact of the coronavirus pandemic. This could spell good news for customers in the UK and Ireland after a bargain on Friday 27 November, with 55.4% of businesses […]

Agency marketers outperform in-house teams in digital skills

· Digital marketing skills test of 9,000 marketers finds in-house teams lag behind on all areas of digital marketing · Marketers need to continually upskill themselves just to stay in the same place

Agency marketers outperform in-house teams in digital skills

New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals that agency marketers are significantly more advanced in the implementation of digital marketing techniques than the sector as a whole. Agency marketers outperformed the average digital skill level among marketers across all 12 areas of a […]

Over a fifth of UK consumers feel brands are failing to live up to expectation when it comes to online experiences

And 46% of consumers are now less forgiving of poor digital experiences since the pandemic

Over a fifth of UK consumers feel brands are failing to live up to expectation when it comes to online experiences

New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Consumer frustrations Hard […]

Senior marketers feel let down by agencies amid Covid-19 pressure

42% of senior marketers don’t think agencies act in the organisation’s best interests Almost a third (31%) don’t think they get value for money Yet, 71% of marketers expected to do more with less following budget cuts

Senior marketers feel let down by agencies amid Covid-19 pressure

Senior marketers feel let down by their agencies at a time when they need them the most, according to new research from alan, the recently-rebranded marketing agency arm of Raconteur. A survey of 600 senior marketers (CMO or equivalent) across the UK and Ireland revealed that two fifths (42 percent) believe that their agency partners don’t […]

It’s time to flip your organization’s brand inside-out

By Janice Cavaliere and Tana Hall of Gensler

It’s time to flip your organization’s brand inside-out

We’ve seen a lot of change this year. From the isolation of COVID-19 to sweeping demands for social justice, we are grappling with some of the most complex social issues of our lifetimes. The habits and activities that defined our daily lives have been shaken up — a fact that is acutely highlighted by how […]

1 2 3 40