Marketers Look To Subcultures To Drive Consumer Engagement

Marketers Look To Subcultures To Drive Consumer Engagement

Subcultures were once integral to British identity. But as punk reaches middle age and social channels like TikTok spark new trends, some people have questioned the relevance of subcultures today. However according to a new study by leading research and planning agency, The Nursery, subcultures are very much alive and thriving with more than half […]

FutureBrand Index 2020 reveals seismic shift in the perception of PwC’s top 100 companies since outbreak of Covid-19

First comprehensive study into the perception of global brands since lockdown indicates the pandemic has forever changed the game of corporate survival in a matter of months, forcing corporates to prioritise the needs of consumers and staff to unprecedented levels. Perceptions of Apple, L’Oréal, Netflix, PayPal and Walmart have all seen a boost, while financial services and telco companies suffer losses to how they’re perceived.

FutureBrand Index 2020 reveals seismic shift in the perception of PwC’s top 100 companies since outbreak of Covid-19

The results of the FutureBrand Index 2020, reveal huge changes in the perception and behaviour of global corporates since the start of the pandemic. The comprehensive study, commissioned during lockdown by global brand consultancy FutureBrand, indicates that it’s now urgent for companies to proactively put the needs of their staff and employees first if they want to […]

New research shows touchless retail will thrive in a post-pandemic world

New research shows touchless retail will thrive in a post-pandemic world

Shoppers want more voice-activated demos, augmented reality try-ons and mobile-activated self-checkout options in post-pandemic retail environments as they move to a safety-first consumer mindset, according to new research. The study, carried out among 1,000 US consumers in late May, explored attitudes and sentiment to bricks-and-mortar retail post-lockdown. It found consumers were more than open to […]

People more excited about being allowed back into the office than payday post-lockdown, according to LAB research

Study uses LAB’s new Comparative Linguistic Analysis offering, which examines sentiment, topics, words and phrases of relevance used by customers in order to better understand their feelings and beliefs

People more excited about being allowed back into the office than payday post-lockdown, according to LAB research

People are excited to return to the office following the lifting of lockdown restrictions, according to new research by digital agency LAB, part of the LAB Group. The findings are part of a study using LAB’s new Comparative Linguistic Analysis offering, which examines sentiment, topics, words and phrases of relevance used by customers in order to better […]

New research uncovers ‘The COVID Divide’

New research uncovers ‘The COVID Divide’

People have different attitudes towards COVID-19 depending on their age and gender, according to new research by The Futures Lab. Uncovering a ‘COVID Divide’, the results suggest that brands need to tailor their marketing campaigns to reflect the differences in order to maximise effectiveness. The study found that the pandemic is affecting younger people more […]

Men share their feelings on social media, as ‘realistic’ and funny content gains traction

Almost half social media users feel under less pressure to portray unrealistic image of life since lockdown 46% of men are opening up about personal struggles on social media Funny videos are widely shared by all generations, Gen Z drives sharing of memes Facebook is the top social platform for helping people feel connected

Men share their feelings on social media, as ‘realistic’ and funny content gains traction

Almost half (42%) of social media users in the U.S. and UK say that they are under less pressure to portray an unrealistic image of their life during the Covid-19 pandemic and corresponding lockdowns, according to 2,419 internet users surveyed in the U.S. and UK by GlobalWebIndex and We Are Social.  In contrast, only 23% […]

New study from Wunderman Thompson UK reveals a change from valuables to values

• More than half of the UK (56%) value ‘togetherness’ more • A third value material possessions less and 20% put less value on personal appearance • 52% want to see brands treating employees fairly and 47% want to see them focusing more on sanitation and hygiene

New study from Wunderman Thompson UK reveals a change from valuables to values

A new study, conducted by creative, data and technology agency Wunderman Thompson UK, shows a shift in consumer values as a result of the coronavirus crisis.  What has long been a macro trend from valuing material goods to rewarding experiences[1] has sped up, as a third of respondents say they value material possessions less vs. before […]

Gartner Identifies Three Steps to Align Marketing and Sales for Successful Demand Generation Programs

Business Disruption from Coronavirus Means B2B Marketers Must Align with Sales to Effectively Engage High-Value Prospects and Customers

Gartner Identifies Three Steps to Align Marketing and Sales for Successful Demand Generation Programs

B2B buyers increasingly leverage both marketing and sales-led channels throughout the buying process, but often fail to realize their true value due to differing priorities between marketing and sales departments, according to Gartner, Inc.  “Effective B2B demand generation relies on collaboration between marketing and sales. In this current environment with coronavirus-related business disruption impacting businesses around […]

Community, Pret A Manger and Wetherspoon: social media during the coronavirus

Community, Pret A Manger and Wetherspoon: social media during the coronavirus

New research has shown that the UK’s social media conversations during the coronavirus pandemic have focused on ‘community’: the number of posts on social platforms using that word has jumped 82% over the past month. It’s being driven largely by older Brits: nearly half (47%) of posts mentioning community or community spirit have come from […]

More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB

31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful

More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB

Online shoppers are less likely to feel post-purchase regret (or ‘buyer’s remorse’) when they have a meaningful shopping experience, according to a new study by digital agency LAB, part of the LAB Group of agencies. 31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful. […]

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