95% of shoppers have bought an AI-recommended product, yet three in five finished their purchase through a separate search, a brand or retailer site, or a physical store Half of AI-active UK consumers began their last product search with an AI-generated response (50%), compared with 28% who started with traditional search results, according to new […]
Digital 2027: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 167-page deep dive covering the entire UK digital ecosystem; from social media to ecommerce, mobile to smart devices, and more. According to the report, over 68.5 million people are […]
New AI analysis from creative and media intelligence platform DAIVID also puts a new HBO Max Halloween trailer among the ads most likely to provoke intense fear among viewers A new Halloween campaign for Cheetos is one of the top 10 scariest ads of all time, according to new data from DAIVID, the creative and […]
Almost four in 10 say social content is their biggest influence on what they wear, but new Alliant report finds that when it comes to brand loyalty, what clothing says about who you are matters nearly seven times more than cost Social media has overtaken friends and family as the biggest source of fashion inspiration […]
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]
Net Conversion’s new consumer survey finds 54% trust a brand less when its advertising looks AI-made, even as most now embrace AI for shopping research. Net Conversion, the Orlando-based impact media agency, today released the third wave of its MORE Intelligence Consumer Pulse series, revealing a sharp split in how people accept artificial intelligence: enthusiastically […]
Assumptions about what consumers want challenged by new global retail research Consumers want physical experiences but retailers are falling short, new research shows. Spaces That Feel: Consumer Realities, a global survey of over 5000 consumers in 10 cities, found that only 24% of vivid spatial memories come from branded environments, despite the industry push for brand-led […]
Amazon’s Prime Day generated significantly more traffic for retail brands in 2026 but delivered far less revenue – a striking reversal that reveals a fundamental shift in how consumers shop during major sales events and what they want from brands. According to a new benchmark report from impact.com, which analysed performance across 1,364 North American […]
The Bait Switch study finds anglers already use artificial bait, but confidence remains the deciding factor when success matters most. For decades, the fishing industry has focused on convincing anglers to try artificial bait. New research suggests they’re solving the wrong problem. According to The Bait Switch: The Live vs. Artificial Bait Debate, released today by Unruled, […]
84% of commerce media leaders say they would invest in opportunities designed to increase visibility within AI-generated recommendations and shortlists Koddi, the leading commerce media technology for enterprises, today released new research that found that 70% of commerce media leaders are already using AI agents to analyze data, recommend actions and automate campaign execution. However, […]