Anti-Smoking Ad Pokes Fun At Social Smokers

To poke fun at the social phenomenon known as ‘social smoking’, ad agency BBDO Toronto created an ad for the Ontario Ministry of Health that humorously replaces cigarettes with farts.

Called ‘Social Farter’, it tells the story of a young lady who only farts in social situations.

“If you only fart with friends, you’re not a farter,” wrote the video’s description. “You’re just a social farter and that makes it OK.”

Ridiculous as it may sound, that is the precise message that the ministry is trying convey—that “social farting is as ridiculous as social smoking”.

  Advertising, Anti Smoking, BBDO, Campaign, Canada, Fart, Health, Smoking, Social, Toronto