Pathways to Education aims to show that a better future for Canada starts with high school graduation

Pathways to Education aims to show that a better future for Canada starts with high school graduation

Pathways to Education, a charitable organization working to break the cycle of poverty by helping students living in low-income communities to graduate from high school, has launched its first ever national awareness campaign, “Build Pathways.” Launched nationally in Canada on September 2, the work draws attention to the individual and societal benefits that start with […]

BrandOpus Looks to Provide an Inspiring New Beginning for Creemore with New Design

BrandOpus Looks to Provide an Inspiring New Beginning for Creemore with New Design

Global branding experts, BrandOpus, have worked with Creemore, a Canadian craft beer brand; creating a new brand strategy, visual identity and packaging. In 1987, their founder John Wiggins set out with passion and dedication to create a beer that celebrated the small Ontarian community of Creemore. Brewed with only the finest Creemore Spring water, then […]

Cossette unveils a web series showcasing Québec to the world

Cossette unveils a web series showcasing Québec to the world

Canadian creative agency Cosette, launched a new series on Québec: Born to Let Go. Created to promote the destination in the French, US and Ontario markets, the series follows two pairs of travellers as they discover the province. It was created by the Alliance de l’industrie touristique du Québec, the organisation in charge of promoting […]

BrandOpus Reimagines the Molson Portfolio

BrandOpus Reimagines the Molson Portfolio

Global branding experts, BrandOpus, have worked with Molson Coors to rebrand its Molson portfolio of beers, including Molson Canadian. The bold rebrand encompasses every aspect including a new iconic identity for Molson and a new brand strategy and architecture across one of Canada’s favourite portfolios of beers, including Molson Canadian, Molson Export, and Molson Dry.  […]

Mark Anthony Brands and Pearlfisher Design New Generation Canadian Whisky Brand – BEARFACE

Mark Anthony Brands and Pearlfisher Design New Generation Canadian Whisky Brand – BEARFACE

Mark Anthony Brands approached Pearlfisher with the strategic vision of creating a premium Canadian whisky brand for a modern consumer. Working in close collaboration throughout the entire process, the design agency brought this vision to life, creating the brand identity and brand world for innovative new challenger and Canadian whisky brand, BEARFACE. Unlike other whisky […]

New project-based creative agency has launched in Toronto, in response to industry-wide disruption

New project-based creative agency has launched in Toronto, in response to industry-wide disruption

Good&Ready, a new branding and advertising content company, opens in Toronto on December 5. The new lean agency concept gives CMOs access to senior creative minds without the burden and costs inherent in hiring a big agency. “We’re lean because CMOs do not need a big machine to create their campaigns,” says Alan Madill. “Big […]

Cossette creates new branding for the Montreal Children’s Hospital Foundation

Cossette creates new branding for the Montreal Children’s Hospital Foundation

The Montreal Children’s Hospital Foundation just unveiled its new brand image, created by Cossette. The Foundation’s three pillars are at the essence of the new identity—Heal. Love. Bond. Three little words that mean a lot for sick children and their families. Three big words at the heart of the work being done at the Montreal Children’s […]

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