For over 20 years, Tim Hortons has sponsored the only NBA team in Canada – the Toronto Raptors. This dedication to the only NBA team in Canada is only outshone by Raptors Superfan, Nav Bhatia, who has had his courtside seat – A12 – for 24 years. Just in time for Game six in the […]
Canadian creative agency Cosette, launched a new series on Québec: Born to Let Go. Created to promote the destination in the French, US and Ontario markets, the series follows two pairs of travellers as they discover the province. It was created by the Alliance de l’industrie touristique du Québec, the organisation in charge of promoting […]
Global branding experts, BrandOpus, have worked with Molson Coors to rebrand its Molson portfolio of beers, including Molson Canadian. The bold rebrand encompasses every aspect including a new iconic identity for Molson and a new brand strategy and architecture across one of Canada’s favourite portfolios of beers, including Molson Canadian, Molson Export, and Molson Dry. […]
Mark Anthony Brands approached Pearlfisher with the strategic vision of creating a premium Canadian whisky brand for a modern consumer. Working in close collaboration throughout the entire process, the design agency brought this vision to life, creating the brand identity and brand world for innovative new challenger and Canadian whisky brand, BEARFACE. Unlike other whisky […]
Good&Ready, a new branding and advertising content company, opens in Toronto on December 5. The new lean agency concept gives CMOs access to senior creative minds without the burden and costs inherent in hiring a big agency. “We’re lean because CMOs do not need a big machine to create their campaigns,” says Alan Madill. “Big […]
Since 1994, Tim Hortons has been bringing Canadian values to life through its iconic True Stories campaign inspired by the lives of Canadians across the country. Now, Tim Hortons is bringing True Stories back to its roots in a modern and authentic way. Chosen from almost 18,000 stories received organically through the Tim Hortons […]
Walmart Canada announced that it has hired Cossette as its integrated agency of record. The announcement follows a recently concluded account review and extensive competitive process. Cossette will deliver world-class creative and impactful communications strategies and assume full-range marketing responsibilities to promote Walmart’s omni-channel retail leadership and corporate responsibility as the company prepares to […]
The Montreal Children’s Hospital Foundation just unveiled its new brand image, created by Cossette. The Foundation’s three pillars are at the essence of the new identity—Heal. Love. Bond. Three little words that mean a lot for sick children and their families. Three big words at the heart of the work being done at the Montreal Children’s […]
Movember 2018 kicks off in November with an ambitious, targeted and intelligent digital marketing campaign. The campaign for the Movember Foundation’s annual fundraising month has been devised by purpose-driven digital agency Blue State Digital and will run across the UK, the US, Canada and Australia. The majority of activity for ‘Movember’ launches with Movember season […]
Canada Jetlines Ltd. announced that it has selected two-time Agency of the Year winner, Cossette, as its marketing agency of record. Known for its bold, creative-first approach, Cossette will be charged with developing all of the Company’s marketing and communication initiatives. Cossette’s expertise in strategy and branding, traditional and digital communications, design, CRM, and performance […]