One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience Imagine getting to play football in locations never before possible, from coastal shorelines to alpine settings. In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo (Z.A.K.), has launched the Super, Natural British Columbia Home Pitch: A Football Experience. Taking place from […]
For many Canadians, Victoria Day signals the unofficial start of summer. And since nothing says summer like ice cream, this long weekend, PC Insiders Report is turning the sweet siren sounds of the neighborhood ice cream truck into free ice cream for all. With The PC Insiders Report Taste That Tune, Ontarians will have a […]
2025 may just go down in history as the year Canada’s great “iced tea war” started brewing. For the last 30 years, Coca-Cola has owned the recipe for the country’s #1 iced tea. At the end of 2024, the company announced that it is no longer producing or bottling iced tea under third-party owned trademarks, […]
Apex Mobile Media will act as a reseller partner, representing Adverty's ground-breaking in-game ad formats across the Canadian market.
Adverty AB today unveils a partnership with Apex Gaming Network, a division of Apex Mobile Media, having signed an agreement that allows the network to represent and sell Adverty’s inventory in Canada, with the potential for campaigns also to run in the US. This partnership will enable advertisers in the region to benefit from seamless […]
COVID-19 continues to disrupt our world in a host of ways. However, some of the most disproportionately impacted are students in low-income communities. Studies show that this demographic has always faced barriers to education – since the pandemic, these barriers have been significantly amplified. To help combat these challenges, Pathways to Education – a national, […]
Canada’s professional Rugby League team, Toronto Wolfpack, have selected LP/AD as agency of record for the 2020 season. The team’s promotion to the Super League as well as their recent signing of rugby superstar Sonny Bill Williams has created an opportunity and accelerated interest in the team both domestically and internationally. As a result, Toronto […]
Socially-led creative agency network We Are Social is setting its sights on the Canadian market with the launch of its 15th international office, in Toronto, Canada. Led by managing director Coby Shuman, previously of Huge, the agency is already working with a number of global brands in Canada, including Yokohama, Intuit and Lorex.Canada has 25 […]
Launched in mid-2019, the Canadian Credit Union Association’s brand campaign – “You First, Banking Second” – established and legitimised a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions – highlighting what Canadians look for in a banking partner, and how credit unions deliver value […]
