Canada’s professional Rugby League team, Toronto Wolfpack, have selected LP/AD as agency of record for the 2020 season. The team’s promotion to the Super League as well as their recent signing of rugby superstar Sonny Bill Williams has created an opportunity and accelerated interest in the team both domestically and internationally. As a result, Toronto […]
Socially-led creative agency network We Are Social is setting its sights on the Canadian market with the launch of its 15th international office, in Toronto, Canada. Led by managing director Coby Shuman, previously of Huge, the agency is already working with a number of global brands in Canada, including Yokohama, Intuit and Lorex.Canada has 25 […]
Launched in mid-2019, the Canadian Credit Union Association’s brand campaign – “You First, Banking Second” – established and legitimised a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions – highlighting what Canadians look for in a banking partner, and how credit unions deliver value […]
SickKids Foundation launched the next phase of the SickKids VS Limits campaign with the release of a brand-new commercial spot – SickKids VS: This Is Why. The campaign is designed to bring Torontonians closer to the patients at SickKids to demonstrate and support the need to build a new hospital. Originally launched in 2016, this […]
Pathways to Education, a charitable organization working to break the cycle of poverty by helping students living in low-income communities to graduate from high school, has launched its first ever national awareness campaign, “Build Pathways.” Launched nationally in Canada on September 2, the work draws attention to the individual and societal benefits that start with […]
Global branding experts, BrandOpus, have worked with Creemore, a Canadian craft beer brand; creating a new brand strategy, visual identity and packaging. In 1987, their founder John Wiggins set out with passion and dedication to create a beer that celebrated the small Ontarian community of Creemore. Brewed with only the finest Creemore Spring water, then […]
For over 20 years, Tim Hortons has sponsored the only NBA team in Canada – the Toronto Raptors. This dedication to the only NBA team in Canada is only outshone by Raptors Superfan, Nav Bhatia, who has had his courtside seat – A12 – for 24 years. Just in time for Game six in the […]
Canadian creative agency Cosette, launched a new series on Québec: Born to Let Go. Created to promote the destination in the French, US and Ontario markets, the series follows two pairs of travellers as they discover the province. It was created by the Alliance de l’industrie touristique du Québec, the organisation in charge of promoting […]
Global branding experts, BrandOpus, have worked with Molson Coors to rebrand its Molson portfolio of beers, including Molson Canadian. The bold rebrand encompasses every aspect including a new iconic identity for Molson and a new brand strategy and architecture across one of Canada’s favourite portfolios of beers, including Molson Canadian, Molson Export, and Molson Dry. […]
Mark Anthony Brands approached Pearlfisher with the strategic vision of creating a premium Canadian whisky brand for a modern consumer. Working in close collaboration throughout the entire process, the design agency brought this vision to life, creating the brand identity and brand world for innovative new challenger and Canadian whisky brand, BEARFACE. Unlike other whisky […]