National Landmarks Throughout England And Wales Go Purple In Celebration Of Census 2021

- Initiative developed in partnership with M&C Saatchi as part of Census 2021 campaign

National Landmarks Throughout England And Wales Go Purple In Celebration Of Census 2021

Hundreds of buildings and landmarks throughout England and Wales will be lit in purple this weekend to celebrate the upcoming census and its importance to communities. The initiative was developed by The Office for National Statistics (ONS) in partnership with creative agency M&C Saatchi, as part of the integrated Census 2021 campaign which launched last month. The event […]

72% of people in the UK think all adverts should be subtitled

Younger people more likely to use and engage with subtitled ads

72% of people in the UK think all adverts should be subtitled

72% of adults in the UK think companies and organisations should subtitle all their adverts, according to new consumer research.  The research was commissioned by subtitling company SubText Digital, which launches today 18 March. It looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. […]

Brave’s ‘The Art of Winning’ Global campaign for World of Tanks puts other victories in the shade

Brave’s ‘The Art of Winning’ Global campaign for World of Tanks puts other victories in the shade

Creative agency Brave has created a new Global integrated campaign for World of Tanks (WoT) which hits audiences this week. This is the second creative Brave has created for WoT in the ‘The Art of Winning’ series and hones in on the incomparable joy you can only derive from winning a game as complex as WoT. The TVC will […]

Stunning Images Of Chile Created From Plastic Bags In Cheil’s New Greenpeace Campaign To Drive Behavioural Change

Stunning Images Of Chile Created From Plastic Bags  In Cheil’s New Greenpeace Campaign To Drive Behavioural Change

Cheil Central America has created a striking campaign for Greenpeace Chile – ‘The Nature of Plastic’ – in which five of Chile’s iconic locations are re-imagined in plastic for print, outdoor and social to express the impact of pollution, even in protected environments, and highlight the need for behavioural change.  The creative team selected five […]

Iris and BRITA enlist Joanna Lumley to encourage the nation to ‘Get your green on’

• New integrated PR campaign from Iris and BRITA asks the nation to ‘Get your green on’ . • Research shows the extent of Britain’s ‘green guilt’ problem, and reveals the nation’s top ‘green resolutions’. • Iris launched the BRITA Greening Good Guide – a handy top 10 list of ways to make small changes to live more sustainably – as a response to new research commissioned around Brits’ sustainability habits. • Joanna Lumley, BRITA’S ambassador, features in striking images captured by photographer Mary McCartney which highlight the growing issue surrounding household waste. • Social campaign stars Joanna taking on the role of sustainability agony aunt.

Iris and BRITA enlist Joanna Lumley to encourage the nation to ‘Get your green on’

Iris has worked with BRITA to launch an integrated PR campaign starring Joanna Lumley to demonstrate the extent of Britain’s ‘green guilt’ and help the nation to make small changes that can make them feel good, one sustainable step at a time.  To bring the campaign to life, a host of assets were created, including a […]

Chris Evans “welcomes” Graham Norton to Virgin Radio UK in new TV ad

(although there’s a bit of an issue about the biscuits...)

Chris Evans “welcomes” Graham Norton to Virgin Radio UK in new TV ad

Virgin Radio UK is today launching a brand new spoof TV ad campaign featuring the stars of weekday Breakfast and the weekends – Chris Evans and Graham Norton.  The tongue in cheek ad plays on how Chris might be regretting luring Graham to Virgin Radio. Back in September 2020 Graham joined Chris on the Breakfast […]

Very invites the nation to recreate Madness’ ‘Our House’ video in a new campaign created by Grey

Very invites the nation to recreate Madness’ ‘Our House’ video in a new campaign created by Grey

To celebrate the perks and quirks of home life, and champion moments that matter, Very.co.uk is bringing the nation together for a giant singalong to ‘Our House’, the timeless 80s hit by Madness. Households all over the country will join in to celebrate the ways in which their relationship with theirhome has been irreversibly transformed […]

Tommy’s Appoints Cogent For Mother’s Day Campaign

Tommy’s Appoints Cogent For Mother’s Day Campaign

Tommy’s, the UK’s largest charity funding research into the causes of miscarriage, stillbirth and premature birth, has appointed Cogent to create their all-important Mother’s Day campaign.  Tommy’s understands that people can feel like parents from the moment they see a positive pregnancy test – but unfortunately, not everyone gets to bring home a healthy baby. […]