Samsung’s Launching People initiative team with Leo Burnett Sydney to launch new brainBAND Project

Samsung’s Launching People initiative team with Leo Burnett Sydney to launch new brainBAND Project

Samsung Electronics Australia has announced the creation of the brainBAND Project, centered on the global initiative Launching People. Designed to push the boundaries of technology and facilitate research into concussion. The brainBAND Project is the work of Dr. Alan Pearce and Braden Wilson who were brought together for the project by Leo Burnett Sydney on […]

Team One & Lexus Launch ABC’s First Ever Scripted VR Broadcast Experience

Team One & Lexus Launch ABC’s First Ever Scripted VR Broadcast Experience

ABC is launching its first scripted virtual reality experience to coincide with the much-anticipated midseason premiere of its hit drama “Quantico,” which aired on March 6. Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve “in world” with the show, assuming the role of a new recruit on a […]

Nissan creates self-parking chair to appease tidy Japanese office workers

Nissan creates self-parking chair to appease tidy Japanese office workers

Nissan has used its ‘Intelligent Parking’ technology to solve an everyday issue; tidying away chairs in the office. Alongside its agency TBWA\Hakuhodo, Nissan has built ‘Intelligent Parking Chairs’ that can sense where they are through four ceiling cameras and move back into their original position via a 360-degree motorised roller system. The technology in the […]

Samsung’s NYC Flagship Is More of an Interactive ‘Playground’ Than a Store

Samsung’s NYC Flagship Is More of an Interactive ‘Playground’ Than a Store

Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]

Mastercard adopts selfie security as an alternative to passwords

Mastercard adopts selfie security as an alternative to passwords

Mastercard is the latest financial institution looking to make it easier for customers to access their money by embracing new biometric log-ins enabled by new technological breakthroughs. After HSBC recently announced it is moving to accept biometric voice and fingerprint security prompts, Mastercard revealed at the Mobile World Congress tech show in Barcelona that it […]

Havas helia data experts tap into IBM intelligence to design a beer that’s full of New Year cheer

Havas helia data experts tap into IBM intelligence to design a beer that’s full of New Year cheer

Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]

Audi enters Google competition to put Quattro Rover on moon

Audi enters Google competition to put Quattro Rover on moon

Audi has put together a team of crack scientists and engineers to manufacture a lunar rover and enter Google’s XPrize Foundation space competition to put a robotic vehicle on Earth’s cosmic neighbour, a project that encapsulates its ‘Vorsprung durch Technik’ slogan. Audi has teamed up with a group of engineers dubbed ‘The Part-Time Scientists’, and […]

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