Heinz Tattoo Ink is a tattoo pigment made with the same care for ingredients that Heinz uses to make ketchup. Brand worked with Brazilian creative agency, SOKO, and top Brazilian tattoo ink manufacturer, Electric Ink, in the development of a Heinz red pigment as part of a brand love campaign. Heinz announced today that they are […]
Created by DAVID Miami, the activation at São Paulo’s international airport is part of the brand’s new global ” Masterpiece” campaign; consumers will have the chance to interact with the iconic art piece “Girl with a Pearl Earring”, by Vermeer This is Real Magic. An ice-cold Coca-Cola, straight from the digital panel, is passed into […]
CREATION OF FIRST AI FILM TO ASSIST CHARITY RAISE PUBLIC ATTENTION TO EVER GROWING HOMELESSNESS CRISIS Irish homelessness charity, Dublin Simon Community, is today, March 22nd, launching a brand film by using cutting edge artificial intelligence (AI) technology, in a first for Ireland. Created by advertising agency BBDO Dublin and New York-based production company Lobo, […]
Compete and earn game, Lost At Sea has partnered with creative technology studio, Appetite Creative to create, design and build a brand-new multi-player blockchain-based game. The bright, lively and intuitive user experience, where boats race in a variety of water-based courses, follows brave sailors who were once Lost At Sea and are now ready to […]
Aston Martin has launched an all-new environment on its multi award-winning online configurator, welcoming customers to spec their own perfect car within the Aston Martin Aramco Cognizant Formula One™ Team’s pit garage. In what is a world first amongst any automotive manufacturer, customers, fans, and dealer partners can now virtually specify any of Aston Martin’s […]
A new brand strategy, hi-vis palette and striking, versatile mark signal Bullitt’s bold move to democratise two-way satellite communication. With over a decade of ‘tough tech’ experience, Bullitt is the world’s leading manufacturer of ultra-rugged phones. But this innovation happened behind closed doors; its white-label relationship with licensees CAT and Motorola meant very little brand […]
The LINC (Laboratoire d’Innovation Numérique de la CNIL – Digital Innovation Laboratory of the French CNIL) has teamed up with Plan.Net France to create Climatopie, a website exploring links between digital technology, the environment and the protection of personal data and freedoms LINC – the CNIL’s Digital Innovation Laboratory – imagines the future with Plan.Net […]
Wunderman Thompson’s peer-to-peer mentoring app for women expands across APAC after a successful launch in the UK last International Women’s Day. Called Magpie, the app’s purpose is to empower and connect women across the business using a matchmaking style app based on each individual mentor’s expertise and knowledge. Complimenting longer-term mentoring schemes available in the industry, Magpie connects women for peer mentorship […]
The campaign kicks off with the release of a new film directed by Jonathan Entwistle Nando’s has announced the launch of This Must Be The Place, a new brand platform and national campaign that celebrates the uniqueness of the Nando’s experience. Teased earlier this week on the brands social channels, This Must Be The Place […]
The launch of the “Dreams of Europe” audio service by sports betting brand Oddset, with the help of the Stockholm-based communication agency Perfect Fools, showcases the power of AI in creating immersive experiences for sports fans. The service consists of 32 AI-generated radio commentaries that allow football supporters to dream about how their team wins […]