OLIVER Group collaborates with the Guardian to launch a tongue-in cheek media planners’ guide

OLIVER Group collaborates with the Guardian to launch a tongue-in cheek media planners’ guide

OLIVER Group has collaborated with the Guardian, to launch Learn about the world of… The Media Planner: a vibrant, vintage, tongue-in-cheek guide that details a humorous and surprisingly accurate account of life in a media agency. The B2B initiative is being sent to media planners across London, and aims to cut through the noise and […]

Usain Bolt Celebrated as #ARunningLegend by Virgin Media

Usain Bolt Celebrated as #ARunningLegend by Virgin Media

As Usain Bolt prepared to run his last ever 100m race, CURB, CSM Live’s creative technology and innovation specialists, delivered state-of-the-art projections for Virgin Media. To pay homage to the fastest man on the planet, Virgin Media, via CURB, beamed Bolt onto the streets of London for a virtual victory lap to celebrate his incredible […]

Pearson Launches All New Digital Customer Experience with Accenture Interactive

Pearson Launches All New Digital Customer Experience with Accenture Interactive

Accenture, together with Pearson, the world’s learning company, has created and launched a new digital customer experience which will simplify and improve the user experience for students, educators and job seekers looking to access Pearson’s learning materials and services. The new website and content publishing platform will give users a single “front door” to access […]

SEEN Group appoints British VOGUE’s Nicola Moulton and launch new creative division Studio SEEN

SEEN Group appoints British VOGUE’s Nicola Moulton and launch new creative division Studio SEEN

Global creative group SEEN has appointed British VOGUE’s former beauty and health director Nicola Moulton as its new creative director. Moulton will also spearhead SEEN Group’s new global content and creative development division, Studio SEEN. In her new role at SEEN Group, Moulton will oversee the development of all creative across the group’s divisions – […]

Taylors of Harrogate opens the door to a world of extraordinary flavour with major rebrand

Taylors of Harrogate opens the door to a world of extraordinary flavour with major rebrand

Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on ‘extraordinary flavour’. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and vibrant new packaging designs across its tea and coffee ranges. The rebrand will see Taylors’ range of tea and coffee […]

Arm & Hammer launches “apothecary tent” experiential campaign at Wilderness Festival

Arm & Hammer launches “apothecary tent” experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

Accenture Acquires Marketing and Sales Consultancy Brand Learning

Accenture Acquires Marketing and Sales Consultancy Brand Learning

Accenture has acquired marketing and sales capability consultancy Brand Learning, to help organizations drive sustained customer led growth by enhancing their marketing, sales, HR and leadership capabilities. The terms of the transaction were not disclosed. Brand Learning has a strong track record in helping more than 160 clients in over 60 countries across a broad […]

Spread of high-profile projects delivered by Better with Jam

Spread of high-profile projects delivered by Better with Jam

Visitors to Lancaster will now be able to use a brand new website to learn all about the city, discover events that will be taking place and plan their trip, thanks to Lancaster-based agency, Better with Jam. The new website has been designed specifically for mobile and tablet use so visitors can research and understand […]

Oreo Experiential Activity By HeyHuman Helps You ‘Discover Your Flavour’

Oreo Experiential Activity By HeyHuman Helps You ‘Discover Your Flavour’

Global food group Mondelez International has partnered with experiential agency HeyHuman for Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour as voted for by the public, along with the existing Strawberry Cheesecake, Peanut Butter and Cool Mint cookies. HeyHuman has designed the Oreo Truck’s bold and colourful new look as well […]

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for July 2017 include technology, design, advertising and viral projects: 1) “The Homo-schlepiens” by SodaStream Although it has not been the most viral ad of July, SodaStream‘s “The Homo-schlepiens” didn’t fair too shabbily, racking up over five million views at the […]