Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage with […]
Vodafone announced that it has appointed former Net-A-Porter executive Lori Cunningham to lead digital and business development for its consumer smart technology business. In her new role, Lori will oversee the digital, e-commerce and business development teams of the Smart Tech group, taking on responsibility for driving growth and creating effortless digital e-commerce experiences. Lori […]
This report provides 5 Key considerations that retailers should implement.
Even as much of the world is (re)opening up, shoppers are indicating that there are some changes brought by the pandemic that will persist, according to a new global study from Momentum Worldwide, the world’s first global experiential advertising agency. The study reveals five key changes to consumer behaviour that retailers must understand and adapt to […]
Subcultures were once integral to British identity. But as punk reaches middle age and social channels like TikTok spark new trends, some people have questioned the relevance of subcultures today. However according to a new study by leading research and planning agency, The Nursery, subcultures are very much alive and thriving with more than half […]
· Data has become a political force as China and the United States battle over apps and info
· Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details
· 71% of consumers believe that they should have control over the security and privacy of their own personal information.
· Data storage is now a fast-growing eco problem
Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]
‘Support Your Local’ will see Britain’s #1 beer shine a light on the importance of the local pub
Carling will return to TV screens this September, and run across social, VOD and radio from August, to champion the vital role local pubs play in communities throughout the UK
Carling, Britain’s #1 beer, is launching a new multi-channel campaign – ‘Support Your Local’ – to encourage people across the country to back their local pub. The campaign will initially launch across social, VOD and radio this week, with further activity planned for later in the month, before TV broadcast in early September. Support Your Local, developed by Molson […]
Droga5 London has created a global brand campaign for Setapp, a subscription service providing access to 190+ creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task. The new “Don’t Get Sidetracked. Get Setapp” campaign revolves around three comic films, directed by award-winning director Jeff Low, each showing the absurdly dramatic […]
Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]
Simple have launched a new campaign, partnering with Little Mix for the third year in a row. Working alongside international youth charity Ditch the Label, the campaign which runs across Social, VOD, and Retail, aims to get people pledging to be kinder. The #SimpleChooseKindness campaign sees each of the Little Mix members – Perrie Edwards, […]
New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]
