HUAWEI has created an app, that allows blind people to ‘see’ or experience emotions on the faces of people they are speaking to using the power of artificial intelligence (AI). The Facing Emotions app utilises the powerful camera and AI of the HUAWEI Mate 20 Pro, to translate seven universal human emotions, into seven unique […]
New Hotels.com research reveals that one in ten millennials hope there’s ‘no room at the inn (laws)’ so they don’t have to stay the night. To get away from it all,15% are and 34% wish they were going on holiday over the festive period this year. To help them on their way, Hotels.com is offering 10% off […]
Beano Studios have unveiled a new window display at their Fleet Street office in London, featuring a choir of singing rubber chickens to delight the public during the holiday season. Inspired by the immense popularity of rubber chicken content on Beano.com, the bonkers display is brought to life at the press of a button which […]
Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new festive campaign, ‘Christmas Presence’. The initiative aims to reframe perceptions of Christmas and remind people how special the festive period really is, recognising that it can sometimes […]
Marketers have moved to data segmentation and multi-channel marketing tactics, following the introduction of the GDPR, according to new research from TransUnion (formerly Callcredit). Two-thirds of marketers (66%) said they are now less able to personalise marketing to individuals, and have switched to segmentation, with eight out of ten marketers (78%) agreeing that being able […]
For 2018’s festive season, marketing communications agency Edit, part of Kin + Carta, has taken on a very different approach to their usual Christmas card brief and used artificial intelligence to reconstruct famous Christmas carols to send to their client base. According to Larry Page, Google co-founder, “Artificial intelligence would be the ultimate version of Google. The […]
Oath and MediaCom are blending content and performance with TUI UK to bring its “Long Haul” winter sun travel destinations to Brits. By combining Oath’s original content, sponsorship of its HuffPost UK Travel channel and the performance of its algorithms to find the right audiences from its four trillion monthly data points, the company is […]
Brand design agency Without has re-branded Sushi Daily to drive the high-street launch of the supermarket kiosk business and challenge a chain-led market, with its first ‘grab & go’ concept set to open in London. Founded by Kelly Choi, Sushi Daily is Europe’s leading sushi kiosk business, making handmade sushi at theatre counters in over […]
Betway, together with Saatchi & Saatchi, have launched a new integrated campaign across Europe, featuring ‘The Hunch,’ their first since the account was won in August 2018. The new campaign brings the notion of ‘having a hunch’ to life. A hunch is a universal feeling we all know. It’s the feeling that makes being a […]
On Monday 24 December, Nationwide Building Society is launching a series of adverts to celebrate a diverse range of voices and stories from people across the country as they share their thoughts and feelings about Christmas. The ‘12 Voices of Christmas’ advertising campaign will feature a dozen different voices from all over the UK covering […]