UNIQLO Announces Global Flagship Store Relaunch Campaign, Alongside New Partnerships with the Tate Modern and NTS Radio

UNIQLO Announces Global Flagship Store Relaunch Campaign, Alongside New Partnerships with the Tate Modern and NTS Radio

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/03/Uniqlo-311-Oxford-Street.mov[/KGVID] UNIQLO unveiled its relaunch campaign for their flagship store as well as their ambition for the store to become a cultural hub on Oxford Street through partnerships with the Tate Modern and NTS Radio as well as a series of exclusive events. Fast Retailing’s Creative President, John Jay, said, “London is a […]

Branding: The importance of company image

Branding: The importance of company image

Branding is more than an emblem, colour or typeface, it is a representation of a business, what it stands for and the way in which a customer perceives a company. Even for some of the most iconic British brands, a logo refresh every so often is important. Your branding must evolve as your company progresses […]

Greenpeace film spotlights the ‘nightmare’ of the Arctic dream

Greenpeace film spotlights the ‘nightmare’ of the Arctic dream

Greenpeace is highlighting the destructive impact that fishing trawlers have on the Arctic Ocean with a film entitled ‘The Little Explorer.’ The campaign, part of Save the Arctic initiative, is calling on companies to stop destructive fishing in the northern Barents Sea and the waters around Svalbard, to protect the ecosystem. The 90-second ad by […]

The Prince’s Trust launches campaign to celebrate 40th Anniversary

The Prince’s Trust launches campaign to celebrate 40th Anniversary

To celebrate its 40th Anniversary The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of supporters, volunteers, partners and young people to share their own Trust memories on social media, so […]

Convergence festival taps Shazam for Visual Recognition technology

Convergence festival taps Shazam for Visual Recognition technology

Shazam, one of the world’s most popular apps, has enabled the campaign of the coming third edition of Convergence, an established multi‐venue event series in London. The annual festival’s entire marketing activation is enabled with Shazam’s Visual Recognition. By ‘shazaming’ Convergence’s artworks, users will be redirected to a page offering the download an exclusive 12 […]

Mind and MEC launch #TakeOffTheTape social campaign with celebrity backing

Mind and MEC launch #TakeOffTheTape social campaign with celebrity backing

Mind, the mental health charity, and Media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the […]

Team One & Lexus Launch ABC’s First Ever Scripted VR Broadcast Experience

Team One & Lexus Launch ABC’s First Ever Scripted VR Broadcast Experience

ABC is launching its first scripted virtual reality experience to coincide with the much-anticipated midseason premiere of its hit drama “Quantico,” which aired on March 6. Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve “in world” with the show, assuming the role of a new recruit on a […]

The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman will undergo a one day re-branding to mark International Women’s Day on March 8. The Johnston Press-owned publication announced that it will be re-named ‘The Scotswoman’ and will feature an editorial mix which “celebrates as well as analyses the social, economic, cultural and political achievement of women.” The content for the special edition […]

College Ad with Couple Kissing in the Library Boosted Applications and Just Won an Award

College Ad with Couple Kissing in the Library Boosted Applications and Just Won an Award

A college recruitment ad that made waves in 2015 for including a scene of a couple making out in a library has been named the best university commercial of the year. Kira Academic, a tech company that helps admissions departments interview applicants by video, honoured the University of Moncton’s commercial out of some 100 ads, following […]

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