Wealthy Consumers Turn to International TV Channels in an Era of Fake News

Wealthy Consumers Turn to International TV Channels in an Era of Fake News

An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for their source of trustworthy and impartial news. Eighty-three percent of responders rated international TV channels as trustworthy (scoring them 5 or more out of 7) and 78% considered them to […]

Global brands are winning the battle for consumers’ hearts and minds, according to Nielsen

Global brands are winning the battle for consumers’ hearts and minds, according to Nielsen

Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen. The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment toward products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey […]

Listeners say commercial radio news still vital and trusted

Listeners say commercial radio news still vital and trusted

Commercial radio news provides a vital and valued service to listeners, reinforcing radio’s position as the most reliable and trusted medium in an era of proliferating fake news, according to new research to be launched in Parliament on November 21. Breaking News: How listeners value commercial radio news, explores the views of commercial radio listeners on […]

AllofUs Creates New Digital Interactive Resource For London Mithraeum Bloomberg SPACE

AllofUs Creates New Digital Interactive Resource For London Mithraeum Bloomberg SPACE

AllofUs has created a new mobile experience for London Mithraeum Bloomberg SPACE a new cultural destination that opens to the public today on the site of Bloomberg’s new European headquarters in the City of London. The digital interactive resource is designed to help visitors uncover the stories behind the remarkable selection of Roman artefacts on […]

67% of digital display to be sold programmatically by 2019, according to Zenith

67% of digital display to be sold programmatically by 2019, according to Zenith

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to Zenith’s Programmatic Marketing Forecasts, published on November 20. The value of advertising sold programmatically will rise from US$57.5bn in 2017 to US$84.9bn in 2019, growing at an average rate of 21% a year. […]

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

Neuroscience research released demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of digital out of home […]

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]

Indian actor Alia Bhatt buys stake in startup StyleCracker

Indian actor Alia Bhatt buys stake in startup StyleCracker

Alia Bhatt is the latest celebrity to invest in a startup after acquiring a minority stake in a fashion-tech startup StyleCracker, which offers personalised fashion boxes curated by celebrity stylists to its consumers. Bhatt has invested an undisclosed sum into the company, along with a consortium of investors, as part of Pre-Series A funding, according […]

Armoury Takes Drinking to Hedonistic New Heights for The Berkeley

Armoury Takes Drinking to Hedonistic New Heights for The Berkeley

 London hotel, The Berkeley, teams up with production company, Armoury, to redefine drinking with an immersive new cocktail experience, Out Of The Blue. ‘Out Of The Blue’ is an immersive experience within a secret space in The Berkeley in Knightsbridge. Guests will enter a 360-degree projection environment where specially-designed film and molecular scents combine […]

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