Godrej Expert Rich Crème, India’s largest selling crème hair colour from the house of Godrej Consumer Products Limited, partnered with the Bollywood personality Karan Johar for an interesting transformation. The association challenges the gloom of the sit-at-home restriction, nudging people to ‘look good’ which in turn will make them ‘feel good’. Recently, Karan posted an image of […]
Posterscope, the out of home and location marketing specialist, has today launched “Rapid Response”, a solution that will enable advertisers to bring a digital out of home campaign to the street in just two hours. “Rapid Response” provides advertisers with the opportunity to react swiftly to changing conditions and activate a digital out of home […]
Daunt, the independent bookshop chain, has launched a new radio campaign to promote its online service while the lockdown continues. The campaign, created by AMV BBDO, features extracts from literary works by Albert Camus and Daniel Defoe that highlight the uncanny similarities to the current pandemic. The first radio ad in the series features an […]
McLaren have launched a new campaign for the 765LT, the latest in the LT line of stripped back, raw and track ready McLaren supercars. The campaign is the first produced in collaboration with VCCP who, since winning the competitive pitch last year, have been working to bring more of the brand’s heritage for technology, purpose […]
Edwards succeeds Lindsay Turner who is stepping down from her role
Publicis Media has today announced the appointment of Pete Edwards as Chief Executive Officer of Spark Foundry UK. Edwards will lead the agency as it continues to drive growth and innovation for its clients, and will report directly to Sue Frogley, Chief Executive Officer, Publicis Media UK. Edwards joined the agency in June 2019 as […]
Innovative training initiative to bridge the skills and diversity gap for budding marketers in the era of social distancing
Dentsu Aegis Network (DAN) today announces the launch of its new online curriculum for schools, delivered through its flagship schools programme, The Code. The new curriculum, designed and developed by DAN experts in digital, media and creative communications, will go live on Monday 1st June. The digital curriculum, aimed at students aged 15 to 18, has been […]
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions - at home.
Today, Talon Outdoor launched “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space […]
Take That reunite for first ever Meerkat Music digital gig – hosted by Aleksandr.
• Gary Barlow, Mark Owen, Howard Donald and Robbie Williams to perform from their homes to yours – for Britain’s first ever Meerkat Music show
Everyone’s favourite meerkats are set to entertain the nation with the launch of Meerkat Music. The first-ever show will be available to everyone and feature an exclusive reunion of iconic British band, Take That and Robbie Williams – broadcast digitally from their homes to yours. In a world-first, the band will perform together in a streamed […]
IKEA has marked this year’s International Day Against Homophobia, Transphobia and Biphobia (Sunday, May 17th) with the launch of a new campaign, #BeSomeonesHome – spreading a global message of acceptance and support for the LGBT+ community across 25 of the 30 markets in which the Ingka Group operates. For many LGBT+ people, discrimination is still […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]
