Zalando Waves Goodbye to Outdated Stereotypes
For its latest campaign, Zalando tackles one of the big obstacles to diversity and freedom; stereotypes. The work sets out to say goodbye to outdated stereotypes and make them a thing of the past. In turn, it welcomes us to a richer world of freedom and coins the new term Zerotypes. Brought to life […]
Charity love is pivotal to donations, recommendations, trust, understanding
Britain’s most loved charities have been revealed in new research by intelligence business, Savanta. Macmillan Cancer Support, Cancer Research UK and Dog’s Trust take the top three spots in the BrandVue Most Loved Charities Report, which draws on 60,000 interviews annually. The report also shows the clear benefits of charities creating a positive emotional connection with the public, […]
Forty-seven years after his death, remarkable documentary footage of the celebrated artist Pablo Picasso at work in his studio was broadcast on Landsec’s Piccadilly Lights in London. Le Mystère Picasso was originally filmed in 1956 by the French director Henri-Georges Clouzot. It received a cinematic release in France on May 18 1956 and went on […]
The National Deaf Children’s Society launches a new campaign #DeafWorksEverywhere with a short film. Designed and co-created by a group of 19 deaf young people from across the UK, the film features 30 deaf adults sharing their career stories. Deaf adults are twice as likely to be unemployed as hearing people, and many deaf young […]
Red Havas, the global Merged Media micro-network, today released its annual Red Sky Predictions report, which takes a look at the 10 global trends that will shape communications and cultural norms over the next year and beyond. From technology-led trends, such as our increasing reliance on cognitive communications and how data can do good, to concerns about post-truth politics and the fight against sport-washing, the report analyses business challenges and opportunities around the world and the impact for communications. […]
Wunderman Thompson Argentina teams up with world-renowned music brand, top musician Dante Spinetta, and Argentine Organ Donation NGO INCUCAI to create a unique music video encouraging cornea donations
To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don’t aim […]
In a post-Brexit era, the news brand hopes to target new readers for Guardian Weekly with a series of street placements around Berlin, powered by OLIVER, its in-house creative agency of four years.
The Guardian has launched a fresh marketing push for its international news magazine, Guardian Weekly, in the German capital. Germany is the largest of the EU markets for the publication, with a growth of 54% since its relaunch in 2018. The news brand has installed interactive street placements in Berlin to encourage bypassers to take […]
To celebrate the launch of Mon Paris Intensement, BETC Etoile Rouge and General POP deliver the ” Mon Paris je t’aime ” (My Paris, I Love You) global campaign for Yves Saint Laurent Beauty. The campaign marks a new chapter in the unique love story that unites Yves Saint Laurent with Paris. Here, Yves Saint […]
New offering will provide deep specialism across the whole customer experience for clients
Unlimited is integrating two of its agencies into its customer engagement brand, TMW Unlimited, to be led by existing CEO Chris Mellish. Prophecy Unlimited, the 150-strong CRM and retail support agency based in Bristol, and B2B specialist DirectionGroup Unlimited, which was acquired by Unlimited in 2019, will be integrated into TMW Unlimited as of 1st […]
First-ever holographic activation of its kind appeared on top of vehicles parked throughout Chicago
PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA […]