Global investment giant's TV ad shows UK its true colours
Vanguard 30sec Master-HD from aml on Vimeo. The campaign was created by London-based agency AML Group. It kicks off with a 30” TV spot that brings to life Vanguard’s unique low-cost, uncomplicated investment offer and features people from all walks of like making the ‘Vanguard V for value’ sign. “Vanguard stands for value to investors […]
Campaign celebrates millions of dedicated and often unseen people in the UK and Ireland working overnight. McDonald's and Leo Burnett London communicate the message that, with over 700 restaurants open 24 hours, we serve a world of night workers that most others never see.
McDonald’s and Leo Burnett London have today launched an integrated campaign ‘Night workers’, recognising and celebrating the millions of people working throughout the night that most of us never see. The campaign consists of a hero 60” film and a 30” cutdown that celebrate this unsung community – reassuring them that even if unseen, their hard work is […]
To celebrate International Women’s Day, members of We Are Social’s design team have created Instagram posters that highlight some of the pressing issues women face in the workplace today. Covering themes from equal pay, the menopause, balance in the boardroom and more. The agency and its team will also be supporting the charity ‘Bloody Good Period’ which provides period supplies for asylum seekers, refugees and […]
On Friday, saw the launch of Nationwide’s new advertising campaign promoting its new ISA prize draw, which gives savers the chance to win up to £20,000 – the current annual ISA allowance. This forms part of the Society’s wider efforts to get the nation saving again. The draw is open to new and existing members and, […]
More than 1,200 employees in six Hubz on three continents - with TheHubz.com, Serviceplan Group is creating a global production services provider aimed at boosting productivity, efficiency, and speed for client projects.
It’s about bundling expertise, increasing speed and making scalable resources more flexible. Most importantly though, it’s also about more efficient production for clients with special requirements for individualised, personalised and automated asset production. After a one-year trial period, Serviceplan Group is forming TheHubz.com – a new global production unit, which will support the agency group […]
Tesco today announces the results of its Christmas campaign with Channel 4, ITV and Sky Media at the broadcasters’ annual Big TV Festival, now in its third year. The collaboration campaign cut through at the most competitive time of year and helped the supermarket achieve its fifth year of Christmas growth. The results announced at […]
PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok. As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]
Brands are failing to engage younger generations with their loyalty programmes, according to a new whitepaper by Mando-Connect and YouGov which launched on Tuesday 3rd March at The IPM’s Loyalty Dynamics event. The report reveals that while 76% of British people are currently members of loyalty programmes, some 44% of men aged 18-24 don’t use […]
BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New […]
Global brand experience agency DesignStudio unveils a full rebrand for Tencent Games, the largest video game company in the world. The rebrand sparks a new era of global visibility for Tencent Games, leading an inclusive, positive culture that reflects the diverse, playful nature of gaming today. Mars Hou, Vice President of Tencent Games says, “We […]