The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB extended and […]
Burger King have been named The YouTube FAB Brand / Marketer of The Year at the 22nd edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive 4 x Gold FAB Awards and 2 x FABulous ( Best in Show ) Trophies at The Awards The calculations included the brand’s performance at both the […]
As part of Pride celebrations this year, Global Pride is organizing the first international virtual Pride festival to be hosted on Animal Crossing, the popular social simulation video game series. The festival is one of the activities supporting Global Pride 2020, which was launched this year on April 1 as a partnership between InterPride, the […]
VCCP Media has been appointed to handle all media planning, buying and brand partnerships for English sparkling wine producer Hattingley Valley.
Hattingley Valley is one of the most respected producers of English sparkling wines in the country, with wines recognised in competitions across the globe. To celebrate its 10-year anniversary, Hattingley wished to take a brave move to invest in something new and different, to appeal to a broader audience. The winery decided to seize the […]
easyJet are celebrating their first day of flying and the reopening of Europe with a new social campaign created by VCCP. The work features a variety of evocative destinations around Europe with open signs to signal they are ‘open’ again. Alongside this, easyJet will be opening up their social channels to small businesses around Europe […]
Carex has launched a new campaign to thank its key workers and the ‘unsung heroes’ of Covid-19. In a new series of films, ‘Helping Hands’, Carex thanks its key workers for ensuring soap and hand sanitizer have been accessible to people working on the frontline, as well as the vulnerable, throughout the pandemic. When Covid-19 […]
My position as a gay, black entreprenuer gives me a certain perspective on the reawakening of the Black Lives Matter movement during Pride month. I know how it feels to live as an intersectionality oppressed individual. Being LGBTQ+ is hard. Being black is hard. They present different challenges and together present further struggles to overcome […]
Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour Self-serve model increases transparency and control for advertisers
Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]
Multi-month report shows clear signs of pent up demand for travel, as 86% of consumers say they feel more positive towards brands communicating right now
Tripadvisor, the world’s largest travel platform, today released the findings of a multi-month study that analysed consumer travel sentiment and first party behavioural data related to the ongoing pandemic. The report outlines a five-stage recovery for the global travel and hospitality industry, highlighting early green shoots of recovery in a number of countries around the […]
Conceptual and eye-catching animated TVC ‘Reflections’, created and produced by Builders Club, leads the globally popular e-bike brand’s first TVC
London-based creative production company, Builders Club and VanMoof, the globally celebrated Dutch brand for high performance e-bikes, launch the brand’s first TV commercial – ‘Reflections’. The campaign aims to convey the brand’s future-facing identity with a clear message – there is a new agenda for travel and commuting, it’s time for cleaner air and greener […]