The Brand Union and Digit update Vodafone’s look

The Brand Union and Digit update Vodafone’s look

WPP consultancies The Brand Union and Digit have created a new ‘visual brand identity’ for Vodafone. Vodafone’s existing logo is retained, and a bright red flexible rhombus shape has been added. This anchors to Vodafone’s roundel, and can be used in moving or static forms. Vodafone says the new rhombus positions the company ‘as a […]

Google’s Android ‘KitKat’ Ad Pokes Fun At Apple

Following Google’s announcement of its latest Android 4.4 mobile operating system ‘KitKat’, Nestlé teamed up with agency JWT to create an ad that spoofs the typical Apple stylized ad. With tongue-firmly-in-cheek, the parody video features Christopher Catlin, Chief Breaks Officer of KitKat, imitating Apple’s Jony Ive and his speech, to announce the arrival of “the […]

Nokia’s design team transfers to Microsoft as part of £4.6bn buyout

Nokia’s design team transfers to Microsoft as part of £4.6bn buyout

Microsoft has bought Nokia’s Devices & Services business in a deal worth £4.6 billion. The move sees Microsoft acquire Nokia’s mobile phone and smartphone businesses as well as its internal design team, which has worked on products including the Nokia Lumia smartphone range. Around 32 000 Nokia staff will transfer to Microsoft. Marko Ahtisaari, Nokia’s […]

Samsung’s Galaxy S4 & 72andSunny unveil new spot: ‘Brothers’

New spot highlights how Easy Mode helps you learn your way around the phone. Vintage is great, but not when it comes to smartphones. 72andSunny present the new spot for Samsung’s Galaxy S4, Brothers, which highlights how ‘Easy Mode’ helps you learn your way around the Galaxy S4, by making everything you need quick to […]

Mastercard ushers in digital wallet service to UK

Mastercard ushers in digital wallet service to UK

Mastercard has announced the UK rollout of its digital wallet service dubbed MasterPass, with retailers including Argos, Boots, House of Fraser and The Hut Group, as well as credit card provider MBNA, confirmed as launch partners. MasterPass lets users upload their payment and loyalty card details to a compatible digital wallet, which can be used […]

Kevin Bacon to front Orange ads for first time

Kevin Bacon to front Orange ads for first time

The UK’s largest mobile phone operator is launching its first major campaign for its Orange brand since it debuted EE last year. The campaign kicks off July 29, with a TV ad featuring Kevin Bacon advertising Orange’s pay-as-you-go (PAYG) offering of 1GB of mobile data free with every £10 top-up, to air during top TV […]

Audi: The Start-Stop Battery App

Some Android users swear by task-killing apps, but most feel that the OS has matured to a point where you can let it manage itself without the need to meticulously close every open app on your phone. That hasn’t stopped German automaker Audi, of all companies, from releasing its own task-killer app called Audi Start-Stop. […]