Samsung Pay processes transactions worth $30m in the month following South Korean launch

Samsung Pay processes transactions worth $30m in the month following South Korean launch

Samsung Electronics has said its mobile payment service has processed over $30m worth of transactions since its launch in home market South Korea. Since launching the mobile payment scheme one month ago, it has processed a more than 1.5 million total transactions via the NFC-based tech. The company claimed that approximately 60 percent of transactions […]

Samsung turns Piccadilly Circus Screen into interactive rugby game to spur on England

Samsung turns Piccadilly Circus Screen into interactive rugby game to spur on England

Samsung UK turned its Piccadilly Circus Screen, the UK’s most famous advertising space, into an interactive rugby game called ‘Penalty kick’, supporting the launch of Samsung’s Galaxy S6 edge range. The two-day campaign by Cheil UK, which took place on 18th and 19th of September, aimed at getting people excited about upcoming rugby events and […]

2016 to be the year global mobile advertising overtakes newspapers

2016 to be the year global mobile advertising overtakes newspapers

Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]

Sony unveils Bond themed smartphone ad campaign ahead of Spectre film release

Sony unveils Bond themed smartphone ad campaign ahead of Spectre film release

Sony has unveiled an action-packed ‘Spectre‘ ad campaign for its “made for Bond” phone featuring Miss Moneypenny actress Naomie Harris. The 60 second “made for Bond” Xperia Z5 phone ad sees Naomie Harris reprise her Miss Moneypenny role in an action heavy ad by Adam & Eve/DDB. The video shows Harris fleeing pursuers in Southbank, […]

Keith Lemon rubs up Miami locals the wrong way in new Carphone Warehouse ad

Keith Lemon rubs up Miami locals the wrong way in new Carphone Warehouse ad

Carphone Warehouse’s latest advertising campaign follows comedian, Keith Lemon, as he travels the globe in documentary style parody to highlight the issues people face when they’re not on the right mobile phone deal. The campaign consists of three 60-second films covering Lemon- whose real name is Leigh Francis- on his “Super Mega Personalised Quest Fing” […]

1 41 42 43 44 45 49