Spotify Technology S.A. (NYSE:SPOT), the world’s most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two […]
- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Push sees giffgaff work with the world’s largest social publisher, LADbible Group to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a circular economy
giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media. With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning giffgaff as a disruptor […]
Three UK announces new marketing campaign
Today, Three UK has announced the launch of its new integrated marketing campaign – ‘Your Phone’s Seen A Lot This Year’. Never before have the nation’s phones played such a vital role in our lives to keep us connected. As UK’s Most Popular Network Provider*, Three offers a unique view of the world through the […]
Home electricals specialist, Hisense has unveiled its ‘Showtime’ marketing campaign, celebrating its portfolio of kitchen products, including refrigeration, hobs, hoods and ovens. The Showtime concept was created by Leeds-based agency IMA and provides an underlying narrative for the brand’s food prep arm, which was initially launched in 2018. “In making dinnertime showtime, we’re unleashing the […]
To reposition UserZoom‘s digital products, we introduced the software package UserZoom GO for their new design-led, rapid iterating audience; and maintained UserZoom as the flagship enterprise solution. We worked alongside the UserZoom product team to bring the software dashboards and experience in line with the new brand design language. We also applied the brand to […]
We Are Social’s research shows people turning to social media for intimacy, advocacy and the simple life
Global socially-led creative agency, We Are Social, has launched the latest edition of its annual trends report, Think Forward 2021. Focused on the notion of ‘The Social Reset’, the report recognises the role that social media has played in shaping people’s experiences in a highly disruptive 2020, and how relationships with these channels have undergone an […]
New brand campaign launches ahead of the biggest retail period of the year.
eBay has unveiled a new through-the-line campaign at a time when economic uncertainty is driving more and more of the British public to buy and sell on the platform. The creative focuses on the rise of consumers selling the things they no longer need to fund the things they do, feeding a circular economy which ensures you can […]
For National Cat Day, the SHEBA cat food brand launched #4AMStories campaign in solidarity with cat owners everywhere who know what it’s like to get woken up in the early morning hours by their feline friends. All cat parents have to cope with that 4AM feline alarm clock at some point, but what they might not know […]
A third of the nation is struggling to sleep amid stresses of 2020 and 73% are napping throughout the day due to exhaustion 40% of Brits already use the ‘sounds of technology’ to help them sleep and so Currys PC World, a music producer, and a sleep expert have produced the Sound Asleep album using household tech The three tracks on the album titled ‘Kitchen’, ‘Living room’ and ‘Home Office’ were recorded in the Currys PC World store in Staples Corner, London
As a third (29%) of the nation reveals they are exhausted and struggling to sleep amid the stresses of 2020, Currys PC World has teamed up with music producers, Obelisk, and a sleep expert, Hope Bastine, to create the Sound Asleep album – made with technology to help the nation sleep better. It is available to […]
Leaders in beauty and streaming audio develop innovative program to engage with consumers in support of new
Today, Estée Lauder announced the brand’s new multifaceted campaign with Spotify, providing listeners with a customized playlist and product sample offer for relaxing moments This year, consumers are turning to audio, including music and podcasts, as a source of relaxation and this unique partnership leverages Spotify’s unique streaming intelligence to offer listeners a customized calming playlist […]