Global brand e.l.f. Cosmetics and strategic creative agency Southpaw launch AR Murals for ‘Express Your e.l.f.’ campaign

Global brand e.l.f. Cosmetics and strategic creative agency Southpaw launch AR Murals for ‘Express Your e.l.f.’ campaign

Southpaw, the global strategic creative agency has launched an immersive AR Mural for beauty disruptors e.l.f. as a continuation of their work on the successful Express Your e.l.f. campaign. The community-led movement campaign unveiled earlier this year featured an inclusive and diverse cast of 20, in the brand’s successful campaign video. To launch the campaign, […]

Battling Branded Content with AR in the Social Media Stadium – Asia Hunt, Strategist, Trollbäck+Company

Battling Branded Content with AR in the Social Media Stadium – Asia Hunt, Strategist, Trollbäck+Company

As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]

Intimissimi launches the #BraTwist with a fun push and AR experience featuring Sarah Jessica Parker

Intimissimi launches the #BraTwist with a fun push and AR experience featuring Sarah Jessica Parker

Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of […]

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