Adverty Releases World’s First Programmatic AR & VR Native Ad Platform

Adverty Releases World’s First Programmatic AR & VR Native Ad Platform

Adverty, the next generation advertising platform, has announced the release of the world’s first programmatic AR & VR advertising platform for native in-app ad inventory. The platform will be available at some of the world’s largest SSPs (supply-side platform) and allows global agencies, brands and DSPs (demand-side platform) immediate access to a new type of […]

CreativeDrive Acquires CGI, AR and Immersive Content Tech Startup Decora

CreativeDrive Acquires CGI, AR and Immersive Content Tech Startup Decora

 CreativeDrive has acquired 3D visualisation and augmented reality tech startup, Decora. CreativeDrive, the global content creation company which operates over 150 production studios around the world, is expanding its service capabilities with the addition of Decora’s scalable CGI and augmented reality content production services. Decora, founded in Brazil in 2012, is an accelerated CGI […]

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]

Elmwood acquires Framework Creative to boost immersive brand experience design capability

Elmwood acquires Framework Creative to boost immersive brand experience design capability

Brand design consultancy Elmwood, announces that it has acquired digital design agency, Framework Creative. The London-based agency specialises in the design and production of virtual brand experiences using the latest immersive, simulation technologies, including augmented reality and virtual reality. The acquisition underpins Elmwood’s continued investment in design innovation and boosts its immersive experience design capability. […]

Deezer launches first ever AR ‘boombox’ advert to engage millennial music audience

Deezer launches first ever AR ‘boombox’ advert to engage millennial music audience

 Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]

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