BD Network Spreads the Experience for Lurpak Softest

BD Network Spreads the Experience for Lurpak Softest

Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]

Nike Strike Night is revealed as the top brand experience for social engagement

Nike Strike Night is revealed as the top brand experience for social engagement

 Global creative agency, Imagination, reveals the 10 most effective live brand experiences in its first Connected Experiences Index. Created in collaboration with global Social Intelligence platform Synthesio, the Index is compiled from the winning entries of the 2017 Campaign Event Awards, Cannes Lions events category, D&AD events category and The Drum Event Awards, and […]

Pernod Ricard Brings New Scented OOH Campaign to London Underground for Launch of Beefeater Pink

Pernod Ricard Brings New Scented OOH Campaign to London Underground for Launch of Beefeater Pink

Pernod Ricard UK has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive […]

Elmwood acquires Framework Creative to boost immersive brand experience design capability

Elmwood acquires Framework Creative to boost immersive brand experience design capability

Brand design consultancy Elmwood, announces that it has acquired digital design agency, Framework Creative. The London-based agency specialises in the design and production of virtual brand experiences using the latest immersive, simulation technologies, including augmented reality and virtual reality. The acquisition underpins Elmwood’s continued investment in design innovation and boosts its immersive experience design capability. […]

RPM celebrates 25 years of creating brand experiences

RPM celebrates 25 years of creating brand experiences

Independent creative agency RPM celebrates their 25th birthday this month. The agency was launched in 1993 and remains independent to this day. Founded in Jan ’93 by three friends, RPM began in a cowshed on a working farm near Wokingham, with each of them raising just £5,000 to launch. “Before receiving visiting clients, we had […]

B&B studio delivers a deliciously ingenious rebrand for Genius

B&B studio delivers a deliciously ingenious rebrand for Genius

Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK […]