Debenhams drives ‘digital first’ strategy for beauty

Debenhams drives ‘digital first’ strategy for beauty

Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market.  The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]

Boots UK launches its first-ever ‘Faceless’ beauty campaign celebrating how beauty makes you feel

Boots UK launches its first-ever ‘Faceless’ beauty campaign celebrating how beauty makes you feel

 Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. On August 30, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses […]

BETC launches Marie Dalgar’s new campaign in China

BETC launches Marie Dalgar’s new campaign in China

Marie Dalgar is a creative make up brand, celebrating this year its 10 years birthday. In 10 years, Marie Dalgar became the leading Chinese make up brand in China, constantly innovating, the 1st Chinese make-up brand to be sold in Sephora, and now expanding to South East Asia. Its ambition is to become in the […]

Why Beauty Bay Decided to ‘Break The Rules’ with New Branding by MERó

Why Beauty Bay Decided to ‘Break The Rules’ with New Branding by MERó

One of Europe’s largest independent online beauty destination Beauty Bay has had a makeover, centred around a new powerful proposition of Break The Rules. And through the process they have thrown out the cosmetic marketing rulebook to develop a creative attitude that matches their brave challenger brand position. The brand’s striking new identity has now […]

Hawaiian Tropic launches into beauty market with social-led campaign by Wavemaker

Hawaiian Tropic launches into beauty market with social-led campaign by Wavemaker

Hawaiian Tropic, the Edgewell Personal Care sun care range, is extending into the beauty market with a campaign created by WM Content, the strategic content consultancy that creates and orchestrates content marketing programs, specifically built to accelerate the purchase journey. Launching a newly developed creative and media strategy, the campaign which goes live over the […]

Rihanna and Sephora storm Italy with fully immersive extravaganza

Rihanna and Sephora storm Italy with fully immersive extravaganza

 Following the explosive launch of Fenty Beauty in Madrid, Rihanna treats her fans with yet another unforgettable interactive experience, this time in Milan. In collaboration with Sephora, the brand launch in Italy also celebrates the worldwide release of the Summer Body essentials collection of the superstar’s globally anticipated makeup line. Responsible for orchestrating the […]

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