Cosmetic brand Collection celebrates 30 years with birthday tour bus

Cosmetic brand Collection celebrates 30 years with birthday tour bus

Promohire has joined forces with healthcare communications consultancy ‘This is Pegasus’ for a very special celebration. Their client Collection has reached a birthday milestone. They are looking to take an exciting brand activation out to its fans to celebrate during September, with products and prizes for fans. Introducing the beauty bus! Our double decker conversion […]

Unilever enlists influencers to promote Simple Water Boost range

Unilever enlists influencers to promote Simple Water Boost range

Unilever is working with a variety of influencers to promote the launch of Simple’s biggest innovation in years – the Water Boost range – in a campaign created by TMW Unlimited. The Simple Water Boost range is designed to combat dehydration: a condition in which skin doesn’t contain enough water, usually as a result of […]

Charlotte Tilbury unveil digital OOH campaign featuring user-generated content

Charlotte Tilbury unveil digital OOH campaign featuring user-generated content

Charlotte Tilbury Beauty has launched a dynamic, digital out-of-home (OOH) campaign featuring user-generated content and a weather-triggered activation to launch its new #GLOWMO collection. Devised by OOH and location marketing specialist Posterscope and media agency Cream UK, and delivered through the Liveposter platform, the campaign comprises two creative executions highlighting the performance of the #GLOWMO […]

Beiersdorf hand Labello’s digital account to Stack & launch new campaign

Beiersdorf hand Labello’s digital account to Stack & launch new campaign

Beiersdorf’s leading lip care brand brand, Labello, has appointed Stack to handle its global digital account. The agency were briefed with delivering a socially-activated digital campaign to support worldwide TV activity for Labello’s new lip butter range and its new proposition: “too good not to share.” The campaign comprises of a series of films that […]

Space creates Face Facts Boutique for NIVEA

Space creates Face Facts Boutique for NIVEA

Space has created a new experiential campaign for the NIVEA Cellular Anti-Age range – the latest products from the UK’s fastest growing skin care specialist. NIVEA’s ‘Face Facts Boutique’ gives the target consumer the chance to fully immerse themselves and engage with the latest product range from the brand. It will provide the target audience […]

Jamie Redknapp stars in Nivea Men’s social media campaign

Jamie Redknapp stars in Nivea Men’s social media campaign

Football pundit Jamie Redknapp gives scathing reviews of amateur footballers’ performances in a humorous social media campaign for Nivea Men. The campaign allows Facebook users to send personalised video clips of Jamie Redknapp hosting a fictitious show called ‘Redknapp’s Grassroots Round Up’. Users can insert photos of their friends into the videos and choose specific […]

Maxus Wins L’Oréal UK & Ireland Planning and Buying account

Maxus Wins L’Oréal UK & Ireland Planning and Buying account

Maxus has won L’Oréal’s media planning and buying account in the UK and Ireland. The contract will begin from 1st January 2014 and is worth around £135m in billings. The account comprises media planning and buying duties across all L’Oréal brands in UK & Ireland, including L’Oréal Paris, Maybelline, Garnier, Lancôme, YSL, Vichy, L’Oréal Professionnel […]