Godrej Appliances promises SmartCare through a series of humorous digital films promoting its after-sales service

Godrej Appliances promises SmartCare  through a series of humorous digital films promoting its after-sales service

 With its latest campaign, Godrej Appliances takes forward its philosophy of ‘Soch Ke Banaya Hai’ (things made thoughtfully) to its after-sales service, Godrej SmartCare. The digital campaign highlights the well-thought-out features and the superior experience that Godrej SmartCare provides. The series of seven digital films features the popular and extremely talented stand-up comedian, Jeeveshu […]

Prahlad Kakkar joins Creativeland Asia Group as Creative Mentor

Prahlad Kakkar joins Creativeland Asia Group as Creative Mentor

Creativeland Asia, one of India’s most sought after independent creative companies has brought on board, legendary ad film director Prahlad Kakkar as Creative Mentor for the Group. Prahlad’s mandate includes creating training modules for creative teams across all levels and develop stronger story-telling, script-writing and film making capabilities internally. He will be involved on strategic […]

Creativeland Asia releases new film for Godrej Edge Duo

Creativeland Asia releases new film for Godrej Edge Duo

 Godrej Appliances, one of India’s largest home appliances companies, launched the Godrej Edge Duo Refrigerators, a first-of-its kind single door refrigerator with a separate drawer for vegetables, in the Indian market. Surveys revealed that Indian consumers open a refrigerator at least 10 times a day, of which the vegetable section alone is accessed up […]

MarComm’s Star Parade: Meet Souvik Datta

MarComm’s Star Parade: Meet Souvik  Datta

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Souvik Datta has been a creative beacon in India for over 17 years now. Creativeland Asia’s executive creative director has previously worked for some of India’s leading agencies and his work has also […]

Godrej Appliances offers a solution to invisible allergens in new ad by Creativeland Asia

Godrej Appliances offers a solution to invisible allergens in new ad by Creativeland Asia

 Godrej Appliances, a division of Godrej & Boyce Mfg. Co. Ltd., one of India’s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand’s promise “Soch ke banaya hai” brought alive by the primary insight – “cleans what you […]

This Global Handwashing Day, Godrej protekt brings you the cutest #HandwashConfessions

This Global Handwashing Day, Godrej protekt brings you the cutest #HandwashConfessions

Over the years, mothers have nagged their children to wash their hands regularly while children have seen it as an extremely daunting task. Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Limited, has taken it upon itself this ‘Global Handwashing Day’ to make handwashing fun with the launch of their new […]

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