Creativeland Asia hires Rana Barua as CEO in group restructure

Creativeland Asia hires Rana Barua as CEO in group restructure

A decade after having set up and run what has become one of the largest and most successful independent communications company in India, Creativeland Asia’s Founder & Creative Chairman, Sajan Raj Kurup has announced a strategic move to evolve Creativeland from a communications company into a complete creative eco-system by investing in creating a group that […]

Creativeland Asia’s Raj Kurup: ‘We need to shed the myopia & be more inclusive of the likes of Google to evolve’

Creativeland Asia’s Raj Kurup: ‘We need to shed the myopia & be more inclusive of the likes of Google to evolve’

Creativeland Asia, one of India’s largest and most sought after independent agency. It was founded by Sajan Raj Kurup in the summer of 2007, and is now one of the fastest growing and the most awarded independent communications companies in the country. We had an opportunity to sit down with Raj during the Cannes Lions […]

Micromax 3.0 is here with its First Global 360 Degree Campaign

Micromax 3.0 is here with its First Global 360 Degree Campaign

On the back of its corporate, brand and product refresh, Micromax Informatics, India’s leading consumer durable player and 10th largest handset brand in the world, launched its new 360 degree marketing campaign that articulates its new brand philosophy – ‘Nuts. Guts. Glory’. Micromax partnered with Creativeland Asia earlier in 2016 to infuse fresh, re-energized and global approach to […]

Cinthol DeoStick redefines deodorization in India

Cinthol DeoStick redefines deodorization in India

Constantly bringing in the wave of evolution right since its inception in 1952, Cinthol has always strived to give its consumers the best in the personal grooming space. Be it with the first vegetable oil based deodorising, complexion soap to the more recently launched Cool menthol-based soap and insta-deo based germ protection soap, Cinthol Confidence+. […]

Mercedes-Benz celebrates 20 years of the E-Class in India with intriguing 360-degree brand push by Creativeland Asia

Mercedes-Benz celebrates 20 years of the E-Class in India with intriguing 360-degree brand push by Creativeland Asia

The iconic Mercedes-Benz E-Class has completed 20 years in India. It remains as revered now, as it was 20 years back and is still by far the highest selling luxury sedan in India. To celebrate 20 years of this Star in India, Mercedes-Benz launched an intriguing 360-degree brand campaign, ‘Wish Upon A Star’. Conceptualized by […]

Creativeland Asia Brings Back MTS Internet Baby

Creativeland Asia Brings Back MTS Internet Baby

Yet again, the latest commercial by MTS India, is a prequel and not so subtle assertion that digital natives will require internet data in a revolutionary way. Creativeland Asia has conceptualized the latest integrated campaign for MTS Homespot Instant WiFi. Last year, the charismatic ‘MTS Internet Baby’ drew a whopping 30 million eyeballs on YouTube […]

Cannes Lions contender ‘MTS Internet Baby’ becomes India’s most viewed ad of all time

Cannes Lions contender ‘MTS Internet Baby’ becomes India’s most viewed ad of all time

Hotly-tipped Cannes Lions contender ‘MTS Internet Baby’ has become India’s most viewed online ad of all time. The Indian market spot for Russian telecoms giant MTS Telecom has been viewed on YouTube over 22 million times in 206 countries with its fresh take on the new generation of ‘digital natives’. To a soundtrack of Diana […]

Creativeland Asia unveils Canvas Blaze smartphone creative

Creativeland Asia unveils Canvas Blaze smartphone creative

Sistema Shyam TeleServices Limited (SSTL), which provides telecom services under the MTS brand, recently announced the launch of Canvas Blaze, a Dual SIM CDMA + GSM Smartphone preloaded with data and voice benefits for six months. Creativeland Asia, India’s leading independent communications company has conceptualized the communication campaign of Canvas Blaze Dual SIM for television, […]