WEDDING CRASHERS: Direct Line launches national drink driving awareness campaign

WEDDING CRASHERS: Direct Line launches national drink driving awareness campaign

A car crashes into a giant wedding cake outside Blenheim Palace, as Direct Line raises awareness of wedding guests drink driving Direct Line has launched a stunning new creative, with a car crashing into a giant wedding cake outside the UK’s most Instagrammed wedding venue1 Blenheim Palace, to raise awareness of the risks associated with drink […]

THE BUGLE IS BACK! – IN PARTNERSHIP WITH DIRECT LINE, DLMDD RELAUNCHES ONE OF THE MOST FAMOUS SOUND IDENTITIES IN ADVERTISING

THE BUGLE IS BACK! – IN PARTNERSHIP WITH DIRECT LINE, DLMDD RELAUNCHES ONE OF THE MOST FAMOUS SOUND IDENTITIES IN ADVERTISING

In partnership with Direct Line, creative sound branding agency DLMDD and Saatchi & Saatchi have relaunched Direct Line’s iconic sound identity. The distinctive sonic brand asset, fondly referred to as ‘The Bugle’ has not been heard in Direct Line’s brand advertising for over ten years and is widely regarded as one of the most famous […]

DIRECT LINE UNVEILS THE WORLD’S FIRST BREATHALYSER TOOTHBRUSH – THE BRUSHALYSER

DIRECT LINE UNVEILS THE WORLD’S FIRST BREATHALYSER TOOTHBRUSH – THE BRUSHALYSER

Today, Direct Line unveils the world’s first breathalyser toothbrush, a game-changing invention designed to freshen up the drink driving conversation and help Brits avoid taking to the roads over the limit the morning after a night of consuming alcohol. The reveal of the Brushalyser aims to drive behaviour change by getting people to think twice […]

Direct Line and Saatchi & Saatchi enlist leading content creators for humorous ‘alibi’ social campaign

Direct Line and Saatchi & Saatchi enlist leading content creators for humorous ‘alibi’ social campaign

Everyone knows Direct Line aren’t on price comparison sites, right? In a new piece of playful creative, acknowledging that not everyone knows this, Direct Line and advertising partners Saatchi & Saatchi UK challenged two of the UK’s leading content creators to use ‘everyone knows Direct Line aren’t on comparison sites’ as the world’s worst alibi. […]

Saatchi & Saatchi London and Direct Line launch ‘Survive The Horror’

Saatchi & Saatchi London and Direct Line launch ‘Survive The Horror’

Direct Line, together with Saatchi & Saatchi London and award-winning writer / director Alice Lowe (Sightseers and Prevenge) have launched an integrated campaign called “Survive the Horror” targeted at first-time insurance buyers. The campaign consists of a short film called ‘The Torment’ based on insight showing part of growing up is inevitably making mistakes.  Making […]

Direct Line shows parents and young drivers the way to get off each other’s back

Direct Line shows parents and young drivers the way to get off each other’s back

Direct Line, together with Saatchi & Saatchi London, has launched online bumper and social films promoting its DrivePlus black box insurance initiative. The two edits playfully show the scenarios of a boastful young driver and a worried parent interacting. In both cases, as the two characters argue, the camera pans out to reveal that they […]

Winston Wolf Saves The Day Again in New Direct Line Spot

Winston Wolf Saves The Day Again in New Direct Line Spot

September 4 saw Direct Line launch the next stage in its campaign, with its guaranteed hire car proposition that keeps drivers moving. The reason behind making an insurance claim can be stressful enough, without having to worry whether your insurer will provide a guaranteed replacement car at all. With a hire car from Direct Line, […]