The North Face uses DOOH to live stream opening of iconic pop-up shop to UK fans

The North Face uses DOOH to live stream opening of iconic pop-up shop to UK fans

PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain […]

M&C Saatchi create new ‘Own Your World’ Legal & General Investment Management campaign

M&C Saatchi create new ‘Own Your World’ Legal & General Investment Management campaign

Legal & General Investment Management (LGIM) launches its consumer facing campaign “Own Your World”. Created by M&C Saatchi, appointed in March 2018, the campaign has a disruptive feel, designed to bring to life LGIM’s vision to empower more people to start investing in the things they care about. This vision is underpinned by a clear […]

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

 Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to […]

Dulux invites London and Amsterdam to connect through colour

Dulux invites London and Amsterdam to connect through colour

Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks […]

UK creativity shines at Cannes Lions 2018 with new Department for International Trade campaign

UK creativity shines at Cannes Lions 2018 with new Department for International Trade campaign

The Department for International Trade is celebrating the success of the UK Creative Services sector at 2018’s Cannes Lions Festival of Creativity as it launches a new campaign from M&C Saatchi. The campaign playfully nods to the haul of silverware the UK is expected to bring home again this year, as it enlists the quintessential […]

McDonald’s Launches Weather-Reactive Outdoor Campaign by Leo Burnett London

McDonald’s Launches Weather-Reactive Outdoor Campaign by Leo Burnett London

McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]

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