VIOOH Partners with OUTFRONT to Add Expansive U.S. Inventory to Its Global Programmatic Platform

VIOOH Partners with OUTFRONT to Add Expansive U.S. Inventory to Its Global Programmatic Platform

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US. The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more […]

Cadbury’s ‘Made to Share’ bars get a heartfelt new look in out-of-home campaign by VCCP

Cadbury’s ‘Made to Share’ bars get a heartfelt new look in out-of-home campaign by VCCP

Cadbury is back again with ‘Made to Share’, another emotive and relatable instalment of the previously globally trending and greatly loved campaign, created by global creative agency of record VCCP. The next chapter continues to build on the award-winning campaign, which previously saw Cadbury launching a series of limited edition chocolate bars honouring those small but meaningful gestures […]

HEINEKEN®S “BEST SERVED WARM” CHAMPIONS COSY PUBS, USING SMART BILLBOARDS TO TURN PROXIMITY INTO SOCIAL CONNECTION

HEINEKEN®S “BEST SERVED WARM” CHAMPIONS COSY PUBS, USING SMART BILLBOARDS TO TURN PROXIMITY INTO SOCIAL CONNECTION

The temperature-triggered campaign uses interactive DOOH to guide people toward nearby pubs, turning cold helping drive footfall and support pubs through the colder months On the coldest winter nights, when temperatures drop and people retreat indoors, Heineken® is stepping outside with a smart digital out-of-home act: “You’re Getting Warm”, a temperature-triggered DOOH campaign across the […]

VIOOH partners with JCDecaux Ireland, bringing 32% of Irish digital OOH market to programmatic buyers

VIOOH partners with JCDecaux Ireland, bringing 32% of Irish digital OOH market to programmatic buyers

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. The partnership delivers access to 288 digital screens generating […]

Vistar Media appoints Oliver Goodge as Enterprise Sales Director, EMEA

Vistar Media appoints Oliver Goodge as Enterprise Sales Director, EMEA

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the appointment of Oliver Goodge as Enterprise Sales Director, EMEA. In this newly created role, Goodge will lead the expansion of Vistar Media’s enterprise solutions across the region, partnering closely with media owners and retailers to modernise digital out-of-home (DOOH) […]

VIOOH expands German market DOOH advertising access with new ISM Intelligent Signage for Media partnership

VIOOH expands German market DOOH advertising access with new ISM Intelligent Signage for Media partnership

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany’s extensive gas station network. The partnership delivers access to 784 strategically positioned 75” to 85” digital screens generating over 200 […]

Jet Line’s MORE Digital Inventory Available via VIOOH

Jet Line’s MORE Digital Inventory Available via VIOOH

Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This step enables international advertisers and media agencies to include Jet Line’s inventory in programmatic DOOH campaigns planned across multiple markets. The MORE network consists of over 600 digital screens located across […]

VIOOH partners with Atmosphere TV to unlock programmatic access to largest streaming TV platform for businesses

VIOOH partners with Atmosphere TV to unlock programmatic access to largest streaming TV platform for businesses

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world’s largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America and Australia. The partnership delivers access to over 60,000 venues generating more than 1 […]

Joint launches first campaign for Pilgrim’s Europe with new Richmond Veggie Tasty work

Joint launches first campaign for Pilgrim’s Europe with new Richmond Veggie Tasty work

Creative agency Joint has launched its first campaign for Pilgrim’s Europe, unveiling a new out-of-home and social campaign for Richmond’s latest product innovation, Veggie Tasty. Joint was briefed to drive awareness and trial of Veggie Tasty, which landed in supermarkets late December. Amid growing demand for more natural vegetable-based products, the campaign aims to position […]