One of the UK’s best-loved sausage makers, HECK!, has unveiled a playful new brand platform designed to reinvigorate the category – sparking joy and excitement in a Gen Z world. What The HECK!, an adventurous brand experience developed in partnership with global design consultancy Elmwood, is designed to appeal to a younger audience by tapping into […]
Elmwood London has appointed award-winning JKR lead Iván Mato as its new Executive Creative Director, as the global design consultancy looks to stay ahead in a climate of intense corporate competition and rapidly advancing digital technology. In his new role based out of Elmwood’s UK HQ, Iván will spearhead the studio’s global client growth – with a particular […]
Elmwood, the global design consultancy owned by MSQ, has appointed industry heavyweight Daniel Binns as its new Global CEO, to help the agency deliver on its international ambitions and cement its position as one of the industry’s foremost creative design businesses. Binns joins Elmwood from Interbrand, where he’d spent more than a decade as part […]
New global design agency model unveiled, combining expertise in creating distinctive, dynamic brands with MSQ’s digital content and distribution infrastructure MSQ now employs around 1,000 colleagues in the UK, Asia and the USA
MSQ acquires Elmwood to merge with Holmes & Marchant to respond to brand industry needs
Elmwood, the award-winning brand design consultancy which has won more Design Effectiveness Awards than any other agency in the history of the scheme announces the succession of its business across its five studios in Leeds, London, New York, Melbourne and Singapore. Founder and lead shareholder Jonathan Sands has been at the helm for almost forty years and believes now is the […]
Elmwood has developed the brand proposition and identity for The Ironworks, a flexible living community in Holbeck, Leeds that marries industrial heritage with the modern digital age. The Ironworks is set to launch in 2021 by Igoo as a comfortable city living space in Leeds’ Holbeck Urban Village. Rising from the ashes of an industrial past, The Ironworks is […]
Elmwood, the brand design consultancy, has named Sabrina Ahmed as Client Partner at its Leeds office, with a brief to lead on all retail clients, as well as managing the Client Services team. Sabrina joins from Tesco, where she was Head of Brand, a role she took up in 2016. During her time there she worked […]
Stirrd, a premium online confectionery brand from The Serious Sweet Company, has launched with a brand proposition and identity created by Elmwood, one of the world’s most effective brand design consultancy. The agency was responsible for naming, packaging, product proposition, structural pack design, website design, photography and art direction, and font creation for the challenger brand, which […]
Yushoi, the Japanese-inspired brand of ‘better for you’ oven baked pea snacks, has been given an exciting new brand and packaging design by Elmwood, the world’s most effective brand design consultancy. Elmwood was briefed to update the brand and how it is expressed on packaging. It follows a branding exercise which saw Yushoi adopting a new positioning: ‘multi-dimensional, high-intensity food […]
Swedish drinks maker Kopparberg is expanding into the competitive pink gin category with its new premium gin with packaging designed by Elmwood, the independent brand design consultancy. Elmwood was appointed to create the design for the new Kopparberg Premium Gin bottle to reflect its brand expression of flavour, fun and provenance and create standout and desirability […]