International brand design agency JDO has crafted the identity for Michiru, a holistic hair care brand that aims to democratize the skinification of the scalp within the mass market. The brand combines Japanese holistic regimens and ingredients with advanced technology to nourish the scalp and deliver beautifully-growing hair. In recent years, premium products that address […]
New campaign encourages people to choose self-expression and individuality over superficial judgement. Coley Porter Bell delivers new immersive integrated campaign and design system.
Coley Porter Bell Unveils The John Frieda® Haircare ‘It’s for me’ Integrated Campaign
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos by […]
International brand design agency JDO has rebranded Cutrin Nordic Expressions, a comprehensive range of expert haircare products specifically formulated to enhance the beauty of Nordic hair. With decades of expertise and an expansive product portfolio for home and the salon, Cutrin combines high quality, the ancient power of the northern environment, the latest technology and […]
ghd, Coty-owned haircare brands, has released a multi-market campaign for the launch of its new hot styling brush, ghd glide. The campaign, which broke in the UK on 6 February and was created by TMW Unlimited, will run through social, digital, print and VOD. The film celebrates how the new ghd hot brush allows you […]
Global men’s hair and beard care leader Just For Men has unveiled a new advertising campaign. Be The Better Man encourages men to be unapologetic about grooming and to take charge of their appearance to empower men to look and feel their most confident. As the stigma around men’s grooming continues to shift, Just […]
Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]
As part of a long-term partnership with world-leading colourist, Josh Wood, Pearlfisher has created a new identity for the Josh Wood Colour brand, and the brand strategy and design for his innovative new home hair colour system, Josh Wood Colour. Aiming to challenge the staid marketplace with a personalised hair colour recommendations system, the new […]
Out There Media and MediaCom have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]