Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand. Lufthansa had previously worked with Accenture Song (formerly Kolle Rebbe). Carsten Hoffmann, VP Brand Experience, explains: “While we are very much looking forward to all that lies ahead, […]
Tribal Worldwide London has been appointed by Germany’s largest airline, Lufthansa, to head up its latest UK European marketing campaign and the first piece of work created by the agency: The European Love Affair. Lufthansa are giving their customers the chance to win an all-expenses paid date to one of their most exciting European […]
Leading European airline Lufthansa has launched a new animated short film to support its online Book-a-Group tool, designed to help travel agents book flights for large groups of ten or more travellers more easily. The content was produced by creative agency Space. The short film will be used by Lufthansa in online B2B portals and […]
As a premium beer brand, what do you give your aviation partner for their 60th anniversary? Lufthansa’s official beer partner, Warsteiner opted for something infinitely more memorable than your predictable diamonds. Wanting to guarantee an anniversary-worthy experience, Warsteiner called on its trusted international advertising agency, Amsterdam Worldwide, whose most recent Hertha BSC campaign for Warsteiner […]
Leading European airline Lufthansa has created a world first Augmented Reality (AR) app to drive awareness of its new class of seating; Premium Economy. The pioneering app, designed by Space, represents a new and innovative type of AR experience, designed to launch via a basic pen drawing on an A4 piece of paper – typically […]