Why Beauty Bay Decided to ‘Break The Rules’ with New Branding by MERó

Why Beauty Bay Decided to ‘Break The Rules’ with New Branding by MERó

One of Europe’s largest independent online beauty destination Beauty Bay has had a makeover, centred around a new powerful proposition of Break The Rules. And through the process they have thrown out the cosmetic marketing rulebook to develop a creative attitude that matches their brave challenger brand position. The brand’s striking new identity has now […]

Non-Londoners still feel ignored by the media, according to UM research

Non-Londoners still feel ignored by the media, according to UM research

Research suggests the advertising and media industries are perpetuating harmful stereotypes because they’re too focused on people living in London. Nearly half (48%) of those living outside London think the advertising/media industry simply doesn’t understand them, while 57% say the industry is too London-centric. In addition, more than half (56%) of non-Londoners feel that ad […]

Evening Standard digital sports team expands across UK & Europe

Evening Standard digital sports team expands across UK & Europe

On the eve of the new Premier League football season the Evening Standard announces a major investment in its online sports team. With just a few hours before the close of the transfer window, standard.co.uk announced some significant new signings of its own. Seven new faces join the team – doubling the current squad – […]

the7stars promotes Helen Rose to lead newly created data and insight team

the7stars promotes Helen Rose to lead newly created data and insight team

the7stars, the UK’s largest independent media agency, has promoted Helen Rose to the newly-created position of Head of Data, Insight and Analytics. In her new role, Rose will be responsible for leading the7stars’ newly-combined data and insight team, following the merger of the agency’s capabilities in these areas to form a unified, centralised resource. The […]

The Open University continues media partnership with Channel 4 launching new wave of ads

The Open University continues media partnership with Channel 4 launching new wave of ads

The Open University (OU) launched a new UK-wide ad-campaign in partnership with Channel 4, created by The Outfit and MediaCom. Making its debut during last night’s episode of comedy chat show The Last Leg the new ads will run until mid-September (16/09). Building on the success of the OU’s first Channel 4 media partnership last […]

Mindshare launches tool to turn out-of-office emails into valuable media space for charities

Mindshare launches tool to turn out-of-office emails into valuable media space for charities

Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]

Yonder Media Scales Up with New Senior Hire

Yonder Media Scales Up with New Senior Hire

Yonder Media, the independent media agency founded earlier this year, has appointed Sabrina Francis as its first Group Brand Lead. Francis joins from VEVO where she was Head of Strategic Solutions, driving the premium video proposition and leading brand partnerships with some of the biggest rising stars in music.  She was previously Strategy Director at Arena […]

Wavemaker Wins Esprit Global Media Budget

Wavemaker Wins Esprit Global Media Budget

Wavemaker has won the multi-stage pitch of international fashion group ESPRIT. In competition with a group of other well-known global agency networks, Wavemaker landed the global double-digit million range budget. This means that Wavemaker Germany will continue to lead planning and buying of TV, out of home and print in Germany, and that the agency’s […]

The Specialist Works Scores Global Brief to Promote Soccer Video Game Rocket League

The Specialist Works Scores Global Brief to Promote Soccer Video Game Rocket League

Independent media agency The Specialist Works has been appointed by Psyonix to deliver global media and creative for soccer video game Rocket League. The creative kicked-off in the UK on ITV in the World Cup 2018 semi-final between France and Belgium (10/07/2018) with further slots during last night’s crucial England semi-final and it will also […]

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