007 Lights Up Piccadilly – exclusive movie trailer released on DOOH

Two British icons unite for exclusive launch of film trailer

007 Lights Up Piccadilly – exclusive movie trailer released on DOOH

In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the iconic Piccadilly Lights in London this afternoon (December 4). The film, which is distributed by Universal Pictures, is released in the UK on April 2 2020. This is the first time a […]

Havas Media Manchester boosts leadership team with appointment of Dentsu Aegis’ Lucy Barnes as Strategy Partner

- Barnes was previously Strategy Director at Dentsu Aegis Network - Follows hire of Stuart Lunn as Managing Director in September of this year

Havas Media Manchester boosts leadership team with appointment of Dentsu Aegis’ Lucy Barnes as Strategy Partner

Havas Media Manchester has announced the appointment of Lucy Barnes to the newly-created role of Strategy Partner, as the regional hub seeks to further strengthen its leadership team. Barnes joins from Dentsu Aegis Network, where she was a board-level Strategy Director, with responsibility for existing clients and new business, working on brands including Arcadia Group, Matalan […]

MediaSense Appoints Ex Reckitt Benckiser’s Andrea Bernhardt as Strategy Director

MediaSense Appoints Ex Reckitt Benckiser’s Andrea Bernhardt as Strategy Director

Independent global media advisor, MediaSense, has appointed Andrea Bernhardt as its Strategy Director to support the growing media transformation practice. Bernhardt will support brands to better maximise media investment and advise on organisational operating models for the consultancy’s global client portfolio. Bernhardt starts with immediate effect. Bernhardt joins MediaSense from Reckitt Benckiser, where she led […]

IG Brings Market News Direct to London City Commuters with New DOOH Branding Drive

IG Brings Market News Direct to London City Commuters with New DOOH Branding Drive

Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until 27th April 2020 inclusive. Produced by Grand Visual, IG’s […]

Sunlife Partners With Medialab Group

Sunlife Partners With Medialab Group

SunLife, the leading over 50s financial services company has appointed independent data marketing partnership, Medialab for its media planning and buying with immediate effect.  SunLife who offer market leading life insurance, equity release and funeral plans, will collaborate with Medialab to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution […]

Zenith releases 2019 Programmatic Marketing Forecasts

69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019

Zenith releases 2019 Programmatic Marketing Forecasts

  While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth   Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific:   We forecast continued […]

Ad agencies invite clients to help boost voter registration

Ad agencies invite clients to help boost voter registration

The #ItsOurTime campaign is calling on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign that is unleashing the firepower of the creative industries to get two million climate-concerned young people to register to vote by the […]

Firefly Unveils New ‘Sunrise’ Screen, The Most Advanced Media Display in Out-Of-Home

The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media

Firefly Unveils New ‘Sunrise’ Screen, The Most Advanced Media Display in Out-Of-Home

Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]