MEC India wins Britannia

MEC India wins Britannia

MUMBAI — Following a multi-agency pitch, MEC India has bagged the media mandate for Britannia Industries Limited. With a heritage of 120 years, Britannia is one of India’s leading food companies and has an extensive presence in biscuits, dairy and bakery products. In a leading survey recently, Britannia was voted India’s second most trusted brand. MEC […]

Lloyds launches largest interactive outdoor campaign

Lloyds launches largest interactive outdoor campaign

Lloyds are executing the largest ever Out of Home interactive 6s campaign to inform consumers about the smart features they can add to their personal current account. The campaign, planned and bought by Kinetic in partnership with MEC, launched on the 26th November. The aim of the interactive element is to get people familiar with […]

Marmite launches interactive photo booth

Marmite launches interactive photo booth

and gives Oxford Street shoppers golden moment of fame In the second phase of Marmite’s unique dynamic Christmas lights on Oxford Street, Kinetic and its creative division Fuel have worked with Mindshare, Grand Visual, DDB and Clear Channel to deliver the first interactive digital bus shelter outside Selfridge’s to enable shoppers to interact directly with the festive […]

India’s Madison Media could be looking to sell!

Madison Media is India’s only major Advertising player that is still Independent. Economic Times India reports that Madison’s owner – Sam Balsara might be negotiating a sale with either WPP or Dentsu. Madison Media is today the largest independent media agency in the Indian marketing communications space, with 11.2% market share, handling advertising volumes worth $630 million, according to 2011 […]

Johan Boserup named Global CEO GroupM Trading

In a move to further enhance the group’s media buying and trading resources GroupM is bringing in Johan Boserup from Omnicom to lead the Global Trading discipline as Global CEO GroupM Trading. Johan will report into Juergen Blomenkamp, a member of the global executive committee, and Dominic Proctor, Global President. “I am thrilled that Johan […]

1 39 40 41