62ABOVE, formerly known as i.d.e.a., announces its debut as an independent agency with a growing client roster and new president. Based in San Diego, 62ABOVE embodies the thriving creative community from which it was born. The new name – 62ABOVE – honors the agency’s hometown, as the heart of San Diego sits 62 feet above sea level.
In addition, agency veteran Greg Carson joins 62ABOVE in the newly created role of President. In this role, Carson will be focused on guiding the agency creatively and strategically. Carson, who has worked on campaigns for the NFL, Visit California, The Walt Disney Company, Tahiti Tourisme and Pebble Beach, joins from Mering, formerly Mering Carson.