The Bait Switch study finds anglers already use artificial bait, but confidence remains the deciding factor when success matters most. For decades, the fishing industry has focused on convincing anglers to try artificial bait. New research suggests they’re solving the wrong problem. According to The Bait Switch: The Live vs. Artificial Bait Debate, released today by Unruled, […]
The number of agency professionals contemplating leaving due to the pressure of business development stands at nearly three quarters, according to The Great Pitch Poll 2026 Image credit: Adobe Stock The results of The Great Pitch Poll 2026, the annual industry survey undertaken by international business development consultancy The Great Pitch Company, are out. The […]
Gain Theory’s latest global study of Fortune 500 CMOs reveals that nearly half (49%) cannot confidently justify creative spend to the C-suite, and only 36% apply the same rigor to measuring creative as media. Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report ‘Creative Effectiveness Decoded: The Global CMO Survey,’ a […]
Today, the leader in TV and video market intelligence, Glance, announced the launch of its annual ‘One TV Year in the World Edition’ report, bringing together live TV, broadcast video-on-demand (BVOD) and streaming platform audience viewing figures from across more than 100 territories worldwide. 2025 TV highlights Offering a holistic view of TV consumption trends […]
New study shows early brand investment increases Share of Search, a leading indicator of future market share Brand investment is one of the hardest things to defend in a budget meeting. Google and Tracksuit have released new research to change that, showing a clear link between brand awareness and Share of Search, reinforcing the value of early, long-term brand […]
84% of commerce media leaders say they would invest in opportunities designed to increase visibility within AI-generated recommendations and shortlists Koddi, the leading commerce media technology for enterprises, today released new research that found that 70% of commerce media leaders are already using AI agents to analyze data, recommend actions and automate campaign execution. However, […]
According to new research, published today, 85% of UK chefs and restaurant operators believe that ‘dining expectations are changing faster than ever’ – and yet nearly one-third (30%) admit to selling dishes that are unchanged from five years ago. “There is a creative and commercial tension at the heart of British kitchens” says Ollie Lloyd, Head […]
BrainGroup Global’s “America In The Age of Uncertainty” study uses AI advanced reaction-time technology to expose the true depth of American ambivalence on politics, policy, and national identity Americans say they have opinions. But do they really mean them? BrainGroup Global, a nonpartisan consumer and public sentiment research company, today announced the results of “America In […]
The latest Health Futures report from VML Health suggests the next big wins in health won’t come from science alone, but from turning breakthroughs into trusted, everyday experiences. Current trends are expanding the opportunities for health brands to engage people in the in-between moments that surround clinical care. With health systems under pressure like never […]
Analysis of a giant cache of nearly 70 million email marketing messages reveals how consumer behaviour has shifted dramatically from discovery to intent in 2026, as people invest in their homes and focus on reducing their bills – turning sectors such as home improvement, finance and insurance into a new goldmine of high-value leads. The […]