IMMEDIATE LAUNCHES PRISM: NEXT GENERATION FIRST PARTY DATA SOLUTION

IMMEDIATE LAUNCHES PRISM: NEXT GENERATION FIRST PARTY DATA SOLUTION

Immediate, home to trusted brands that people love, has announced the launch of Prism, its new full scale first party data solution. Prism advances Immediate‘s commercial audience capabilities, offering advertisers valuable first-party data from its market-leading brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides unprecedented opportunities for targeting, insight, research, […]

Multilocal appoints Zach Rosen’s Supernova to lead US operations

Multilocal appoints Zach Rosen’s Supernova to lead US operations

Ad tech veteran’s consultancy to drive growth for the audience curation specialist in the US market Multilocal has appointed industry veteran Zach Rosen as Fractional General Manager to lead its expansion into the US market. Zach, Founder and Principal at the ad tech growth consultancy, Supernova, brings over fifteen years of experience in driving revenue […]

GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising

GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising

The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]

Nectar360 partners with Rokt to make online ad experience more relevant for Sainsbury’s and Argos customers

Nectar360 partners with Rokt to make online ad experience more relevant for Sainsbury’s and Argos customers

The partnership will enable non-endemic ad partners to present online customers with relevant offers at checkout Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading e-commerce company using machine learning and AI to make […]

VistaPrint Taps impact.com to Power New Creator Platform and Scale Influencer Partnerships with Small Business Owners and Consumers

VistaPrint Taps impact.com to Power New Creator Platform and Scale Influencer Partnerships with Small Business Owners and Consumers

New creator platform will streamline relationships and communications with influencers, simplify campaign management, and provide flexible payment options to creators impact.com, the world’s leading partnership management platform, today announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The program will provide access to valuable performance insights, and […]

New LG Ad Solutions Study Reveals Advertisers Should Prioritise The Total TV Experience For Effective CTV Campaigns

New LG Ad Solutions Study Reveals Advertisers Should Prioritise The Total TV Experience For Effective CTV Campaigns

Research from LG Ad Solutions and MediaScience Shows That Integrating CTV Video, Native, and Mobile Video Enhances Campaign Effectiveness LG Ad Solutions, in collaboration with MediaScience, today released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native, […]

Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly-expanding team. Alysha is US-based, and […]

51% OF CREATORS HAVE ALREADY COMMENCED HOLIDAY CONTENT

51% OF CREATORS HAVE ALREADY COMMENCED HOLIDAY CONTENT

Latest Commerce Creator Lighting Survey by URLgenius & impact.com Identifies Creator and Brand Insights Poised To Shape The Season Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey¹. The findings spotlight new opportunities for Brand Marketers to […]