95% of shoppers have bought an AI-recommended product, yet three in five finished their purchase through a separate search, a brand or retailer site, or a physical store Half of AI-active UK consumers began their last product search with an AI-generated response (50%), compared with 28% who started with traditional search results, according to new […]
Live polling at IAB Europe’s Retail Media Impact Summit reveals reluctance to hand AI decisions over bids, budgets and promotions While 88% of retail media professionals polled during Particular Audience‘s AI in Retail Media Town Hall said their businesses use AI to analyse data or write reports, just 16% use it to choose product or […]
New purchase behaviour intelligence provides deeper visibility into brand affinity, category purchasing, and consumer buying behaviour Alliant, the people-based data partner and leading source of consumer data and intelligence, today announced the launch of PurchaseCore, a consumer purchase behaviour data solution designed to help marketers identify and reach the consumers most likely to buy across […]
Luxury auto brand adopts AI-powered audience intelligence solution to build a deeper understanding of car culture, adjacent cultural communities and audiences across global markets Fifty, the audience tech and media services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media and marketing decisions, today announced a new 12-month […]
Live integration expands inventory available through AdXact’s DSP and connects VIOOH media owners with additional advertiser demand AdXact, AdXcelerant’s demand-side platform (DSP), today announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to VIOOH […]
Search Magic, a UK-based search engine optimisation agency, has announced a strategic expansion into the UK pharmaceutical and supplements sectors, launching a specialist offering designed to strengthen brand demand and visibility across traditional and AI-powered search. The new offering focuses on two priorities for pharmaceutical and supplement brands: increasingthe number of consumers searching for them […]
New Agentic AI solution allows consumers to ask questions, explore products and complete actions without leaving publisher websites. C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites. Michael Page, CEO of C-Centric […]
Vurvey Labs recently unveiled its vision for Frontier Intelligence grounded in real human experience and introduced Freckle, the new product that puts that vision to work for businesses. Built on Vurvey’s People Models, the intelligence that reflects how people think, feel, and behave at scale, Freckle enables organisations to co-create with audiences through advanced simulations and validate […]
GumGum uses innovative new solution to create the perfect match between Heineken and its consumers, enhancing audience outcomes across two leading drinks brands The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive […]
Rosie Advisory will help marketers create new organizational structures and operating models that make the most of inhouse and external agency talent. Fred Schuster, former founder and CEO of InnerGroup, will lead the practice as President, while Ace Workflow will provide elite AI diagnostics and automation. We Are Rosie, the pioneer in fractional talent for […]