Senior leadership team including newly appointed VP Americas, Oshri Raz, head to Fontainebleau Miami Beach for one-on-one meetings, providing more information on the platform driving up to 300% revenue growth for partners Limelight Inc.’s senior leadership team will attend POSSIBLE 2026, taking place April 27–29 at the iconic Fontainebleau Miami Beach & Eden Roc in […]
Powered by insights from millions of Samsung Smart TVs, TotalView™ gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView™ — a powerful new solution that provides a unified […]
Automated creative quality controls helped protect performance-based SSP’s publisher performance Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack. Adaptive Rules Center is Limelight’s rule-based […]
Open Media today announced an exciting programmatic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing portfolio of high-quality, premium digital out-of-home (DOOH) screens. Designed to deliver both scale and impact, Open […]
Partnership marketing platform strengthens its approach in the German-speaking region, helping brands integrate cross-channel partnerships, with a focus on financial services impact.com, the world’s leading commerce partnership marketing platform, today announced the appointment of Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland. Özal will lead sales strategy […]
Senior hire will focus on growing Limelight’s footprint in the Americas Programmatic Platform Limelight Inc., the fastest-growing Independent white-label platform, has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company’s fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out and take-up of Limelight […]
Building on the rapid success of Adaptive Transformer Search (ATS), which virtually eliminated zero-result searches, Particular Audience now enables retailers to A/B test the AI models that determine relevance, margin, and retail media yield. Particular Audience today announced the launch of Search Model A/B Testing, a new capability that allows retailers to directly compare and govern […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US. The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more […]
As the digital landscape shifts from traditional search engines to AI-driven discovery, performance media agency ROAST has announced the launch of its proprietary ChatGPT App Tracker. The tool is designed to help brands navigate the expanding ecosystem of OpenAI’s GPT App Store, providing transparency and competitive intelligence in a space that is multiplying in new […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]