12-Article Code, Anchored in Pope Leo XIV’s Encyclical Magnifica Humanitas, Works With Any AI Model to Cite Sources, Present Alternative Perspectives, and Return Authorship to the User 404 Innovation Studio., the award-winning Brazilian creative company, in collaboration with Pontifícia Universidade Católica do Paraná (PUCPR) today launched “Never Stop Thinking,” a brand campaign built around the […]
Minecraft selects impact.com to power its first affiliate program as the company scales AI, creator and partnership capabilities impact.com, the global infrastructure for partnership-driven commerce, today reported second-quarter results marked by Minecraft’s launch of its first affiliate programme, a slate of AI-powered platform innovations unveiled at its annual iPX event, and continued global customer growth. During the […]
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to transit, entertainment, healthcare, and more. With national scale, a highly experienced sales team, and hands-on, white-glove support, Screenverse […]
CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, today announced it has rebranded to Nutcake. Following the recent launch of its AI-powered assistant with the same name, the company is bringing its entire offering under one name. CreatorOS established its infrastructure for end-to-end creator […]
IWG expands Brave search campaigns after finding incremental, high-intent demand beyond its established paid search channels Brave Browser & Search Engine, the independent, privacy-first browser and search engine, today revealed how IWG is using Brave to reach incremental, high-intent demand beyond the major search platforms, with performance significantly outperforming its established search channels. IWG, the […]
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad stack and unlock faster, more agile monetisation. This engagement followed a partnership-first onboarding approach, where […]
The DSP shows no sign of slowing down, with new website and two significant product releases: Ultima for Publishers and Ultima Ads for Advertisers Programmatic platform Preciso is celebrating its sixth anniversary with the launch of a new website. The new design reflects the growing maturity of Preciso’s client base, as well as the innovation […]
GoApe, Simba, Broadband Genie and Costway are the latest companies to tap into Optivo’s ability to retarget anonymous website visitors, NOT on your CRM via email in the UK. Customer acquisition specialist esbconnect has announced four new customers for its audience retargeting tool, Optivo – the UK- first email retargeting platform, for anonymous site visitors, not in […]
ShowHeroes and Whale TV today announced a global partnership that makes Whale TV’s premium Connected TV (CTV) homescreen inventory available programmatically for the first time across key international markets. The integration gives advertisers access to one of the most prominent moments on the TV screen, the instant viewers switch on their TV, through the speed […]
