Conductor Takes Home Honors For L.L.Bean From Kantar Creative Effectiveness Awards

Full-service creative and production company Conductor  brought home honors this week from the Fourth Annual Kantar Creative Effectiveness Awards. The global awards spanning 9 markets and 10 award categories celebrate the most creative and effective digital, social, TV, print, and outdoor ads from over 13,000 tested in 2022. What makes the awards unique is that consumers are the jury.

Conductor was honored for their work for L.L.Bean as #4 in the Top 10 TV Category, You Made Them Smile. The commercial, Dear L.L.Bean, was cited for “cleverly building the humour into the product itself, a school bag. The endearing story of a young girl who tries to destroy her bookbag in an attempt to be allowed a new one, uses humour that many parents will find relatable.”

The commercial can be seen here:

Conductor Executive Producer Noah Lydiard commented, “The entire team put their hearts into this spot, so it is very rewarding to see the effort honored by a prestigious organization.”

Creative credits belong to:

Production Company – Conductor

Creative Director – Julie Mattei-Benn

VP of Creative – Emily Bruce

Copywriter – Jake Christie

Senior Project Manager – Samantha Colt

Executive Producer – Noah Lydiard

Producer – Margie Sullivan

Line Producer – Mary Bosley

Director – Vladimir Minuty

Director of Photography – Patrick Ruth

Post Producer – Tristyn Sackmary

Editor – Tone Evans

GFX and Animation – Dave Strand

Colorist – Rob Bessette

VFX – Scott Knowlton

Audio Design and Mix – Tom Love 

Music – Premium Beat

Conductor has worked with L.L.Bean since 2022 as well as clients including Fanatics and MasterClass.

Source: Conductor 

  Conductor, Kantar Creative Effectiveness Awards