Doe-Anderson Lands One of Texas’ Largest Credit Unions – TDECU Win Is the First for Agency Under Newly Named Leadership

 Doe-Anderson, the oldest independent ad agency in the U.S. –partnered with storied brands such as Maker’s Mark and Carrier – has been selected to serve the marketing needs of TDECU, Houston’s largest credit union. 

 Doe-Anderson, the oldest independent ad agency in the U.S. –partnered with storied brands such as Maker’s Mark and Carrier – has been selected to serve the marketing needs of TDECU, Houston’s largest credit union. 

TDECU is a not-for-profit financial cooperative with more than $4.5 billion in assets, nearly 400,000 members and 39 service locations. It serves as the official credit union of the Houston Texans and has strategic partnerships with both Buc-ee’s and the University of Houston.

“We felt an immediate connection with the team at TDECU,” John Birnsteel, Doe-Anderson CEO, said. “It has an impressive culture that values its people and members. They really have a great story to tell. We see a lot of parallels with TDECU’s ambitions and work we are doing with our other clients in the financial services industry.”

As agency of record, Doe-Anderson is working with TDECU on creating a robust brand strategy and creative campaign to expand its membership and markets. Doe-Anderson was awarded the business through a competitive RFP and pitch process.

 “We were impressed with Doe-Anderson’s breadth of capabilities, thoughtfulness and its creative prowess that will help us break out of the standard banking and credit union mold,” said TDECU SVP, Chief Marketing Officer Sheiludis Moyett. “They brought a partnership mentality and approach. We clicked.”

Birnsteel has recruited Leeza Gray as Account Director and Claudia Bodington as Associate Creative Director on the account. Joining Gray and Bodington on the team is Keisha Jordan, Creative Director, whom Doe-Anderson recruited at the end of 2022.

With client experience across the financial, health & wellness, retail and B2B industries, Gray joins Doe-Anderson from Flume Digital Marketing & PR in Johannesburg, South Africa, where she was Client Service Lead and Account Director. Bodington, most recently a freelance creative consultant, was previously Copy Director at STG Brands and before that Senior Copywriter at Barefoot Proximity.

Source: Doe-Anderson

  Claudia Bodington, Doe-Anderson, John Birnsteel, Leeza Gray, TDECU