Caura launches a series of ‘talking cars’ commercials to promote their car management app

• ●  Six ads going live across the UK over the next 12 months to raise awareness and acquire customers.
• ●  Caura aims to become the single destination to help car owners simplify all their car admin.
• ●  Product-led performance marketing presented in a creative and entertaining wrapper.

Ekstasy, who is Caura’s lead creative advertising agency has strategised and created a series of six advertising spots, to shine a light on different car management issues faced by UK drivers. It will be an integrated campaign running over 12 months across the country.

The commercials use humour and relatable locations (for example, petrol station, parking lot, driveway and garage), to tell the problem-solution led stories. Instead of showing drivers, the focus is on cars, who are talking about the challenges and don’t shy away from having a tongue-in-cheek dig at their owners.

Sai Lakshmi, Founder and CEO of Caura, says:
“Caura is on a mission to simplify car management for all drivers in the country, hence, showing a range of cars fits that brief perfectly. As a startup, we are inventing a completely new category and by having such a versatile creative formula helps us highlight multiple features.”

CCO at Ekstasy, and Director of the commercial spots, Matthew Simpson agrees:“Caura’s motto is “everything car.” So we’re bringing cars to life, allowing them to voice their problems and showcasing their personalities through humorous ads. Inspired by the rock scene in the Oscar winning feature film, “Everything Everywhere All at Once,” we aim to create a world where cars speak for themselves and connect with car owners.”

Multiple video cut-downs and digital image banners would give Ekstasy media team plenty of original ad material to test and promote across the channels.

Ekstasy’s, Founder and CEO, Mike Saraswat is excited about the opportunity to launch Caura with a fun message that stands out.

“In a world of advertising, where we are bombarded with very busy, flashy, noisy, attention seeking creative, Caura’s goal of simplifying car management problems is also reflected in their creative execution.”

Caura is setting itself apart from other early-stage startup advertising by embracing creativity at the core of its brand communication.

Source: Ekstasy

  Caura, Ekstasy, Matthew Simpson, Mike Saraswat, Sai Lakshmi