CLARION REACHES NEW HEIGHTS AS THE AGENCY WINS THE SHARD ACCOUNT FOLLOWING A COMPETITIVE PITCH PROCESS

Premium property development and asset management company, Real Estate Management (UK) Limited (REM), which manages a portfolio that includes landmark London properties The Shard, The News Building, Shard Quarter, Park House and 48 Pall Mall, has appointed Clarion Communications as its retained PR agency.

Clarion, who have clients including Aldi, Cigna Healthcare, Unilever and Wickes to name but a few, secured the retained integrated communications contract through a competitive pitch process. The remit will see the agency support REM with Consumer and B2b PR including issue management and social media content across its assets with a particular focus on showcasing The Shard as a beacon for modern London amongst tenants and the wider community. This will include the development and amplification of its annual ‘Shard Festive Lights’ campaign.

Daniel Fulbrook, Head of Marketing, Real Estate Management (UK) Limited commented: “We are thrilled to appoint Clarion as our PR partner. Their experience in providing strategic and creative PR campaigns across both consumer and B2b was a significant draw and their proven success with the likes of St Pancras International really resonated.  We had great chemistry from the off which is incredibly important as they will act as extension of our team. We can’t wait to get started on the exciting proposals planned.”

Amanda Meyrick, CEO at Clarion Communications said: “We’re incredibly proud and really looking forward to working across REM’s premium property portfolio. When it comes to The Shard, it’s a privilege to support such an iconic London landmark and we look forward to delivering successful campaigns that will enhance the building’s iconic status.”

The Consumer and B2b PR and digital marketing agency’s other recent wins include Bread & Butter Wines, Danone, Evan Evans and Hovis. 

Meyrick adds: “We’re seeing a big influx in brands choosing us for our integrated communications abilities including forty percent of our clients now relying on our issues management. Having everything under one roof means we can effectively and efficiently provide clever and consistent communications strategies which clients such as REM notably benefit from.” 

Source: Clarion

  Amanda Meyrick, Clarion, Daniel Fulbrook