Entertainment specialist elevenfiftyfive illuminates Selfridges festive shopping experience for Toblerone with a gift-wrapped speedboat window display

Entertainment specialist elevenfiftyfive has created an industry-first, festive in-store experience for iconic premium chocolate brand, Toblerone, at London’s iconic luxury landmark department store Selfridges.

The partnership between Selfridges, and Toblerone comprises two unique activations; a dedicated shop window at the entrance of the iconic store, featuring for the very first time a speedboat wrapped in Toblerone gift paper and adorned in the diamond-shaped Toblerone truffles. In another first for the store, a unique Toblerone-branded pop-up gift wrapping station has been built in-store, where shoppers can add a Toberlone diamond to any gift purchased this Christmas.

The activation is part of Toblerone’s festive season campaign by LePub Milan and Publicis Media UK, featuring its new diamond-shaped Truffles. Entitled ‘Whatever You Gift, Add a Diamond (Just in Case)’, the campaign can be seen across London on OOH, in show window takeovers and online, suggesting to shoppers to “add a (Toblerone Truffles) diamond, just in case” when out buying their festive gifts.

David Kapur at elevenfiftyfive said, “Entertainment is a powerful tool for brands, and this exciting activation with Toblerone and Selfridges is a perfect example. Featuring in-store theatrical set design and engaging activities, it creates an unmissable experience for shoppers during one of the busiest times of the year. By aligning with premium retail, this initiative delivers a world-class experience for Toblerone Truffles, reaching millions.”

The campaign is running in the UK from 28th of November, with the Selfridges in-store Toblerone gift wrapping station open for shoppers to adorn their gifts with chocolate diamonds until 12th of December.

Source: elevenfiftyfive

  David Kapur, elevenfiftyfive, Selfridges, Toblerone