Creative studio Butterfly Cannon rounds off 2024 by strengthening its client services team in anticipation of a promising 2025

Butterfly Cannon, the award-winning creative studio renowned for elevating brands across beauty, drinks, fine foods, fashion, wellness, tech, and hospitality, continues to grow its talent pool. The studio has recently welcomed Laura Richards as Client Director.

Laura joins from Design Bridge & Partners, bringing over five years of experience partnering with global brands. Her background includes managing impactful redesigns, visual identity development, and market innovations for clients such as Tanqueray, Don Julio, Gordon’s, and Greene King. Notably, Laura spearheaded the re-positioning of Tanqueray No. TEN, a global redesign for Gordon’s, and localised innovations across South America and Nigeria.

Commenting on her new role, Laura said:

“I’ve always admired Butterfly Cannon for its creative vision, focus on sustainability, and strong connections with luxury lifestyle brands. Joining the team is an exciting opportunity to contribute to beautifully crafted design solutions that deliver outstanding results for our clients.”

Laura’s appointment is part of Butterfly Cannon’s ongoing commitment to delivering creative excellence, led by its multi-talented management team. Under the guidance of Managing Director Juliet Layard-Liesching, Creative Director Arron Egan, Client Services & Cultural Director Georgie Jones, Realisation Director, Grant Wilmot and Strategy Director, Zoe McGee, the studio continues to build on its reputation for beautiful creative and powerful insights.

Laura’s arrival is complemented by other recent hires, including Ros Smith as Senior Client Manager. Ros joins from Naked Ideas & Design Bridge and brings extensive experience in branding, marketing, and digital solutions, having worked with renowned names such as Carlsberg, Barilla, and Kronenbourg 1664.

Butterfly Cannon Managing Director, Juliet Layard-Liesching, commented:

“With 2025 shaping up to be even busier and more exciting than 2024, I’m thrilled to be entering the new year with such talented new team members. Their diverse knowledge and broad experience make them a perfect fit for the Butterfly Cannon studio.”

Source: Butterfly Cannon

  ButterflyCannon, Juliet Layard-Liesching, Laura Richards, Ros Smith