A condiment has never felt more divisive – or more unifying. Pickles have become one of the most passionately debated toppings in recent years, as social feeds fill with outspoken pickle lovers while equally vocal haters remain in the shadows. Responding to this cultural divide, McDonald’s in the Nordics launches “Pickle It Forward”, a new […]
Breakthroughs in creator and AI technology, new platform solutions, and strong financial performance define a landmark year for partnership-driven marketing and commerce impact.com, the world’s leading commerce partnership marketing platform, announced today its strong growth and innovation in 2025, propelled by accelerated client adoption across creator, affiliate, and B2B channels, advancements in product innovations, and […]
A stylish gentleman inserts a virtually invisible hearing aid and proceeds to dance around his apartment to the beat of popular French 80s track, “De bonne humeur ce matin” (A good mood in the morning) by Tristan. When the music cuts unexpectedly, he bangs on his ceiling in disappointment, revealing that the music was coming […]
Anonymised, an AI data platform that helps publishers and advertisers understand, reach and measure incremental audiences for better marketing outcomes, today announced the launch of Audience Lift, a new product that transforms first-party data into intelligent, high-performance audiences across social and search platforms. The new data product enables advertisers to move beyond traditional action-based seed […]
Brainroot Launching As World’s First “Creativity In a Can” – Made by Creatives for Creatives Convicts, the creative agency that makes the right kind of trouble for the world’s biggest brands, has flipped the script with the ambitious launch of Brainroot, a functional sparkling water brand engineered to build brain health and boost mental clarity with […]
StrawberryFrog, the independent, full service, creative advertising agency, has launched a high-profile Anthem campaign for Houston’s Memorial Hermann Health System. Two dramatic TV spots serve as the backbone for the campaign that presents Memorial Hermann at the brand level—a first of its kind for the brand—and distinguishes them among competitors in the market. Both […]
In an era where electric vehicles have become the ultimate symbol of a green future, global engineering group Sandvik, together with creative agency BBDO Nordics, launches eNimon – the world’s first electric car made entirely without metals or minerals originating from mining. The result is striking: a full-scale, transparent EV that cannot move, function, or […]
In a strategic move set to redefine the global influencer marketing landscape, Kolsquare, Europe’s leading influencer marketing platform and certified B-corp and part of the team.blue group, announces the acquisition of Storyclash, a technology leader with an extended presence in the DACH region and renowned for its AI-driven innovation. Together, the two frontrunners will merge […]
TV presenter, Emma Willis shares her personal experience of living with an undetected hole in her heart in a new campaign created by GAIN Creative Studios to mark the charity’s 65th anniversary. In a series of films for the social media campaign by GAIN Creative Studios, Emma opens up about her heart condition and takes […]
Liverpool-based brand agency, Continuous, has been appointed as lead agency for WKD, the UK’s No.1 Ready to Drink brand. The multi-year commitment follows a competitive pitch process and marks the start of WKD’s most ambitious period of brand activity in recent history, for its 30th anniversary in 2026. Continuous will work in partnership with SHS […]